Content Marketing Case Studies
Our Work

Content Marketing Case Studies

Build trust by addressing buyer needs at different stages in the buyer’s journey.

We use a human centred design approach to understand your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel. Have a look at our work!

Our Work #1 - Content Marketing

Increased leads by 400% for a B2B business by building trust with the buyer using content marketing

Challenge

 

A B2B organisation was looking to build trust with the buyer by addressing their needs, goals and challenges. They were spending more time integrating multiple marketing and sales tools as opposed to focusing on marketing efforts to achieve marketing and sales goals. The use of multiple marketing technologies constrained the organisation from executing their content marketing strategy and building trust with the buyer.

Approach

 

Conducted buyer research to learn more about buyer needs, goals and challenges. Utilised a mix of discovery sessions, desktop research, vendor demos and free trials while evaluating tools for different parts of the sales and martech stack. A few challenges included multiple tools, multiple sources of truth and increase in time spent on integration between tools. The website builder and blogging tool had limited capabilities like page limits and limited SEO capability.

These challenges helped formulate the requirements for the new sales and martech stack. This served as an evaluation criteria while evaluating tools for different parts of the sales and martech stack. Created content using the new technology platform for addressing buyer needs at different stages in the buyer's journey.

Build trust with the buyer. Content marketing. Buyer persona. Buyer journey. Content marketing tools.

 

OUTCOME

Created content that addressed needs, goals and challenges of the buyer. Recommended a sales and martech stack for the B2B business that increased speed to market and increased leads by 400%. Achieved 70%+ cost reduction by optimising the marketing technology stack. Build a website and blogs using HubSpot CMS. Build landing pages, forms and live chat using HubSpot Marketing hub to generate an inbound interest for the organisation's services. Created and published content across website, blogs and landing pages using one technology platform. Stored leads from multiple digital marketing channels in one central location (HubSpot CRM).

Our Work #2 - Content Marketing

Increased leads by 300% by creating a messaging and pricing strategy for a B2B business

Challenge

 

Prior to service launch, a B2B organisation wanted to test, if its customer value proposition and pricing strategy would resonate with prospective buyers.

Approach

 

A prototype of the service offering was tested with prospective buyers. The feedback from prospective buyers provided insights on how prospective buyers perceived the service offering. These insights were used to further update the customer value proposition.

A prototype of the pricing strategy was created to test the price range with prospective buyers. The feedback from the tests revealed areas of the pricing strategy that needed to be fine tuned prior to service launch. These insights were used to update the price of the service offering.

Prototype and test messaging.

 

OUTCOME

Increased leads by 300% by creating a messaging and pricing strategy for a B2B organisation’s. Created prototypes of the organisation’s customer value proposition and pricing strategy to test with prospective buyers. The insights from the tests were used to update the messaging to prospective buyers and pricing strategy prior to service launch.

Our Work #3 - Content Marketing

Delivered buyer insights, personas and journeys to create a messaging and pricing strategy for a B2B business

Challenge

 

A B2B organisation wanted to learn more about its buyer needs, behaviours, challenges and goals. This would enable the organisation to create a customer value proposition that addressed buyer needs, challenges and goals.

Approach

 

Completed a buyer research to understand a prospective buyer’s needs, behaviours and challenges. The buyer research was used to create buyer personas of the target audience. The buyer research also helped plot the journey a buyer took in their path to finding a solution to their challenge.

The buyer journey identified touch points, positive experiences and challenges a buyer faced at various stages of the buying journey. The insights from the buyer journey enabled the organisation to create a presence at places where the buyer looked for solutions. This helped in creating and delivering appropriate solutions at the right places in the buying journey.

Buyer insights, personas and buyer journeys

 

OUTCOME

Delivered buyer insights, personas and journeys to create a messaging and pricing strategy for a B2B organisation. This helped the organisation better understand buyer needs, challenges and goals. This served as an input for creating a customer value proposition that addressed buyer needs, challenges and goals.

What Others Say About Me?

Anna

Senior Operations Manager, Media Company

Anna

Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.

Georgios

Head of Property, Property Services Company

Georgios

Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

Pallavi

Senior Product Manager, Financial Services Company

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

Leilei

Program Manager, Telecommunication Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Steven

Business Development Manager, Consumer Goods Company

Steve

Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

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Build trust by addressing buyer needs at different stages in the buyer’s journey.