Search Engine Marketing Case Studies
Raise brand awareness and generate quality leads by improving your website visibility in search
We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine marketing campaigns to raise brand awareness and generate leads for your business. Have a look at our work!
Increased average daily impressions in search by 200% for a B2B business
A B2B organisation wanted to grow their business, by increasing their content visibility in search with prospective buyers.
Buyer interviews were done to learn more about needs, behaviours and challenges of prospective buyers. These insights were used to create content that were aligned to prospective buyer needs at different stage of their buying journey. Keywords were selected based on content alignment and prospective buyer needs. Keywords selected based of ease of ranking and search volumes.
Increased average daily impressions in search by 200% by increasing the number of ranked keywords in search results. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords ranked in top 10 and one keyword ranked in top 3 search results.
Increased leads by 400% for a B2B business by creating and implementing a digital marketing strategy to reach buyers
A B2B organisation was faced with the challenge of building brand awareness and generating leads for its services.
Increased leads by 400% by creating and implementing a digital marketing strategy to reach prospective buyers online. Buyer research provided insights to buyer behaviours and channels used to consume content. Established an online presence for the brand by building a website using HubSpot CMS, established a social media presence on Linkedin and increased visibility of the brand on search. Promoted the content by creating and running digital marketing campaigns in social media, search, emails and partnerships. Implemented HubSpot CRM to segment leads and manage the customer lifecycle.
What Others Say About Me?
Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.
Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.
Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.
Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.
Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.
Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.