Content Marketing Case Study
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How to increase leads 400% with content marketing?

A case study of how a B2B company increased leads by 400% by building trust with the buyer.

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You will learn

1. How a B2B company increased leads by 400% by building trust with the buyer?

2. Learn 3 ways to build trust with your buyer.

Hello

Anees Misbahudeen - Company Profile (700 × 436 px)
 
I am Anees Misbahudeen

Founder & Digital Marketing Director, INNMCO

I empower B2B companies to grow online using google search and email marketing. I enable businesses to translate a vision for online marketing into a coherent digital marketing strategy. Creating engaging content is my way to increase web traffic, leads and sales. I have supported the growth story of 30+ brands in software, financial services, automotive and B2B industries.

I have increased organic search impressions by 400%, increased leads from Google Ads and SEO by 600% and increased leads by 60x from inbound marketing campaigns. I am Google Ads search certified. I hold multiple HubSpot and Semrush certifications. I have a combined experience of 10+ years in SEO, Google Ads, email marketing and content marketing. I hold an MBA (Executive) from AGSM, UNSW Business School.

What Others Say About Me?

Anna

Senior Operations Manager, Media Company

Anna

Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.

Georgios

Head of Property, Property Services Company

Georgios

Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

Pallavi

Senior Product Manager, Financial Services Company

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

Leilei

Program Manager, Telecommunication Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Steven

Business Development Manager, Consumer Goods Company

Steve

Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

Are you looking to

Build trust with your buyer

Build trust by addressing buyer needs at different stages in the buyer’s journey?

Improve website visibility in search

Raise brand awareness and generate quality leads by improving your website visibility in search?

Convert quality leads into customers

Attract buyers to your website and convert quality leads into customers?

If you answered yes, to any of the above questions

Schedule a digital marketing audit.

Based on your objectives, we will perform an audit on any of the following areas. 

1. Search Engine Optimisation Audit

2. Email Marketing Audit

3. Content Audit

4. Google Ads Account Audit

Gain an understanding of the root causes for your challenges. Plan next steps to achieve your marketing goals.