Anees Misbahudeen - Company Profile (700 × 436 px)
JOIN OUR 1-DAY WORKSHOP

Become great at digital marketing

with Anees Misbahudeen

 

Join this workshop if you want to

1

Get more leads from your digital marketing campaigns.

2

Build a martech stack that maximises the effectiveness of your digital marketing spend.

3

Create a digital marketing strategy to grow your business.
Become great at lead generation (700 × 436 px)
Upcoming Workshop

Become great at digital marketing. Generate leads. Grow your business.

Workshop Overview

A hands-on workshop that covers how to create effective digital marketing campaigns that generate leads for your business. Learn how to optimise your marketing technology stack to achieve your marketing goals.

 

Date - Wed, April 12, 2023

Time - 8:30 am - 5:30 pm AEST

Location - WeWork, Level 28, 161 Castlereagh Street Sydney, NSW 2000

 

 

 

This workshop is for

Entrepreneurs, Small Business Owners and Marketers

Our workshop is best suited for entrepreneurs, small business owners and marketers looking to generate leads from their digital marketing campaigns. If you are responsible for communicating with your target audience, increasing brand awareness or generating leads for your business using digital marketing channels, you should attend.

What you’ll learn?

How to create a digital marketing strategy to reach your target audience, increase brand awareness and generate leads for your business.
  • Understand the customer and create a digital marketing strategy
  • Activity 1

Outcome: Digital Marketing Strategy

How to prototype and test your product messaging?

  • Create, test & learn from your product messaging
  • Activity 2

Outcome: Validated Product Messaging

How to create an effective digital marketing campaign that achieves your marketing goals (e.g. lead generation)? Learn from examples of digital marketing campaigns that didn’t work well and what changes were made to increase its effectiveness (e.g. increase leads by 10 times).

  • Create SMART marketing goals by marketing funnel stages
  • KPIs by marketing channels and marketing funnel stage
  • Create, test and learn from your digital marketing campaign
  • Activity 3

Outcome: Digital Marketing Campaign

How to optimise your digital marketing campaign?

  • Measurement and Analytics - KPIs by marketing channels and marketing funnel stage
  • Activity 4

Outcome: Optimised Digital Marketing Campaign

How to optimise your MarTech stack?

  • Evaluating and optimising marketing technologies - CMS, email marketing and CRM

Outcome: Optimised Marketing Technology Stack

What this workshop includes?

1

Hands-on workshop with a practitioner

2

Frameworks and templates

3

1 hour consultation post-workshop

4

Opportunity to connect with fellow entrepreneurs & marketing professionals

What Others Say About Me?

Senior Product Manager

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

Program Manager

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Head of Property

Georgios

Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

Business Development Manager

Steve

Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

Become great at digital marketing 3
Anees Misbahudeen

About me

I empower founders and business leaders to bring customer-centred products and services to market. As the founder of INNMCO - INNovation & Marketing COmpany, I have experience launching and positioning INNMCO’s services in market. I created and implemented INNMCO’s go-to-market plan and digital marketing strategy. I create content for our digital marketing campaigns, promote campaigns using digital marketing channels (search, social, email, partnerships) and generate leads for our business.

I utilise a prototype, test and learn approach to achieve results - examples of our work.  I am a go-to-market consultant, digital marketing consultant, HubSpot solutions provider, presenter at  Webinars and an author at the Marketing Insights Blog where I write about my entrepreneurship journey, go-to-market and digital marketing.

Get to know Anees Misbahudeen

Why Me?

I am an innovator and marketer with expertise in go-to-market and digital marketing.

40 +

Projects

30 +

Clients

16 +

Years in Technology Industry

9 +

Years in Digital Marketing

I have delivered Digital Marketing Solutions for Software, Financial Services, Manufacturing, Retail and Automotive clients.

My Industry Experience

Software industry
Financial services industry
Manufacturing industry
Retail industry
Automotive industry

A sneak peak into my portfolio

Increased leads by 300% by creating a messaging and pricing strategy for a B2B organisation

Case Study

Challenge

Prior to service launch, a B2B organisation wanted to test, if its customer value proposition and pricing strategy would resonate with prospective buyers.

Outcome

Increased leads by 300% by creating a messaging and pricing strategy for a B2B organisation’s. Created prototypes of the organisation’s customer value proposition and pricing strategy to test with prospective buyers. The insights from the tests were used to update the messaging to prospective buyers and pricing strategy prior to service launch.
Generated 60X leads for a B2B organisation by creating an inbound interest for its services

Case Study

Challenge

A B2B organisation was faced with the challenge to generate an inbound interest for its services.

Outcome

Generated 60x leads in comparison to previous digital marketing campaigns by using an inbound marketing approach. Created a content strategy that identified valuable content and experiences for the target audience. Promoted the content by creating and running digital marketing campaigns in social media, email and partnerships.
Achieved 70%+ cost reduction and increased leads by 400% by optimising the marketing technology stack for a B2B organisation

Case Study

Challenge

A B2B organisation was spending more time integrating multiple marketing and sales tools as opposed to focusing on activities to achieve its marketing and sales goals.

Outcome

Achieved 70%+ cost reduction by optimising the marketing technology stack for a B2B organisation. Recommended a sales and martech stack for the organisation that increased speed to market and increased leads by 400%. Implemented the sales and martech stack for the organisation which included HubSpot CMS, HubSpot CRM, HubSpot email marketing and marketing automation to record and nurture leads.

Increased leads by 400% for a B2B organisation by creating and implementing a digital marketing strategy to reach prospective buyers online

Case Study

Challenge

A B2B organisation was faced with the challenge of building brand awareness and generate leads for its services.

Outcome

Increased leads by 400% by creating and implementing a digital marketing strategy to reach prospective buyers online. Buyer research provided insights to buyer behaviours and channels used to consume content. Established an online presence for the brand by building a website using HubSpot CMS and establishing a social media presence (Linkedin). Promoted the content by creating and running digital marketing campaigns in social media, emails and partnerships. Implemented HubSpot CRM to segment leads and manage the customer lifecycle.

I Spoke at a Recent Event

Become great at digital marketing 2

 

Become great at digital marketing. Grow your business.

Increasing the effectiveness of digital marketing spend is a common goal pursued by organisations irrespective of industry. In this event, I shared examples of campaigns that didn’t work well and what changes were made to campaigns to increase its effectiveness.

Frequently Asked Questions

We welcome all skill levels. Whether you are just starting out on your digital marketing journey; an entrepreneur running digital marketing campaigns for your business or an experienced marketer looking to learn digital marketing to grow your business, our workshop will give you techniques to get more leads from your digital marketing campaigns.

During our workshop, we encourage our participants to use tools like pencils, pens, post-it notes, whiteboard, markers and canva. We will discuss tools like linkedin campaign manager, hubspot etc. The focus of the workshop is learning best practices. The workshop is not tool specific. We focus on concepts that can be applied to any digital marketing tools.

We offer discounts for students and not-for-profit organisations. Please email hello@innmco.com.au for details.

 

We understand that plans can change. The registration fee is non-refundable within 7 days of the scheduled workshop. In the event you are unable to attend, you may have someone else take your place. Please communicate this at least 24 hours in advance of the scheduled workshop.

In the rare situation that a workshop must be cancelled due to unforeseen circumstances, a spot in an alternate workshop or a full refund of the registration fee will be provided.

Follow us on Linkedin or join our mailing list to be informed of our new workshops.

Please email us at hello@innmco.com.au. We look forward to hearing from you.

Become great at lead generation (700 × 436 px)
Join our Upcoming Workshop

Become great at digital marketing. Generate leads. Grow your business.

Date - Wed, April 12, 2023

Time - 8:30 am - 5:30 pm AEST

Location - WeWork, Level 28, 161 Castlereagh Street Sydney, NSW 2000