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What does INNMCO do - Google AI Overviews, AI Mode
Case Study

80% More Website Clicks Using SEO & GEO

Client: INNMCO

Goal: Increase AI search visibility & leads 

Channels: SEO, GEO, Landing Pages, Blogs

Timeline: 3 months

Turning AI Search Visibility Into A Predictable Lead Channel

Create engaging content. Optimise for answer engines. Grow leads.
80 %

increase in website clicks

The Challenge

A B2B company wanted to increase visibility and demand from AI answer engines such as Google AI Overviews, Google AI Mode, ChatGPT and Microsoft Copilot.

Their goal wasn’t just rankings. It was discoverability at the exact moment, buyers were researching solutions and translating that visibility into lead growth.

The Strategy

INNMCO began with a comprehensive audit of the website’s content, SEO and existing search performance to understand current limitations and growth opportunities.

From this audit, we identified gaps in how the business appeared within AI‑driven search experiences. We developed a combined Search Engine Optimisation (SEO) and Generative Engine Optimisation (GEO) strategy.

 

Phase 1: SEO Foundations

We first strengthened traditional SEO to establish authority and crawlability:

1. On‑page SEO across priority pages to improve rankings

2. Technical SEO improvements to support indexing and performance

3. Off‑page optimisation to reinforce topical authority


This created early traction and improved rankings in organic search.

 
Phase 2: GEO

Once SEO gains were confirmed, we expanded into GEO to improve visibility inside AI driven answers.

This included:

1. Creating and optimising helpful, entity focused blog content

2. Structuring content around the buyer’s journey

3. Aligning articles with question based and contextual prompts commonly surfaced in AI answers

4. Optimising content clarity and relevance for AI retrieval


The GEO strategy focused on producing content that AI answer engines could reference when summarising solutions for prospective buyers.

The Results

The combined SEO and GEO approach delivered measurable business outcomes:

80% increase in website clicks

Increase in visibility across AI answer engines

Lead generation targets achieved for the month, driven by SEO, GEO and content marketing

Testimonial

Leilei

Program Manager, SaaS Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

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