Anees is an SEO, Google Ads, Content Marketing Director in Sydney

Anees Misbahudeen

Anees Misbahudeen helps SaaS companies scale faster through creative and data-driven digital marketing. As the Founder and Digital Marketing Director of INNMCO, Anees blends SEO, Google Ads, content marketing, AI and design thinking to drive measurable growth for tech-driven businesses.

With certifications in Google Search Ads, Display Ads, Semrush and Hubspot, Anees has led successful digital marketing campaigns for global brands including NTT Data, Toyota, NRMA, Thrifty and Perpetual, as well as innovative startups like reKro. His work spans Australia, Japan, South Africa, and India—bringing a global perspective to every strategy.

Anees is a regular contributor to UNSW Founders and has spoken at events hosted by WeWork and UNSW Founders, sharing insights on search engine marketing and founder-led growth. He leads #MakingTheSwitchToFounder newsletter, webinar & event series, helping aspiring entrepreneurs navigate digital marketing and the leap into business ownership.

He holds an MBA with Distinction from AGSM, UNSW Business School, and brings both strategic depth and creative agility to every client engagement.

Lead Generation

Increased leads by 600% from an Omni channel customer approach. Increased daily search impressions by 400% and website traffic by 90%. Implemented a Google Ads search and organic search (SEO) campaign to reach prospective buyers online. Created landing pages for Google Ads search campaign and content pages around topic clusters for organic search.
Generated 60x leads by creating an inbound interest for a B2B organisation’s services. Created a content strategy. Promoted content via social media marketing, landing pages, email marketing & partnerships.
Planned a website personalisation strategy for the marketing team at an automotive client, implementing three personalisation features using a global agile team that increased customer acquisition and retention.
Presented at 11+ events and 10+ webinars on digital marketing strategy, SEO, Google Ads, content marketing and inbound digital marketing.

Lead Nurture & Automation

Created a digital marketing insights email newsletter to nurture leads using HubSpot Marketing. Achieved an open rate of 52%+ and click through rate of 23%+ across multiple nurture campaigns.
Automated email customer journeys to execute lead nurture campaigns using Mailchimp.
Automated tasks to record leads from third party systems (e.g. Linkedin) into HubSpot CRM using Zapier.

Brand Awareness

Implemented top of the funnel brand awareness activities via four paid campaigns in LinkedIn. Achieved 61,702 reach, 138,584 impressions, 704 clicks, 4.63 average CPC, 23.54 average CPM in 5 months.
Implemented top of the funnel brand awareness activities via organic social media marketing in LinkedIn. Achieved 2439 reach, 50 likes and 8 comments for a recent linkedin post.
250%+ increase in leads for a new services launch from organic search. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords in top 10 and one keyword in top 3 search results.

Digital Marketing Strategy

Facilitated a workshop to translate a vision for online marketing into cohesive digital marketing strategies for 5 innovative startups. Crafted digital marketing campaign ideas for generating leads and nurturing leads.
Headed customer research for marketing team of a software client, interviewing nine customers, developing three personas, user journeys, insights and delivered a global responsive website.
Generated 14 ideas from an innovation workshop with marketing, sales and technology teams of an automotive client, converting ideas into lead generation solutions that improved customer experience.

Thought leadership

Presented at 11+ events and 10+ webinars on digital marketing strategy, SEO, Google Ads, content marketing and inbound digital marketing.
Published 24+ monthly email newsletters, 27+ blogs on SaaS marketing, B2B marketing, SEO, Google Ads, Email marketing and HubSpot.
Created a content strategy, built a website and blog in HubSpot CMS, wrote web copy and blog posts for INNMCO.

Marketing Tools

Proficient in HubSpot (CRM, Marketing Hub, Content Hub, Sales Hub, Commerce Hub), Mailchimp, Semrush, Google Search Console, Google Search Ads, Linkedin Ads, Canva and Zoom.

Certifications

We harness the power of industry-leading tools like HubSpot Content Hub, HubSpot Marketing Hub & Google Ads to amplify your message & drive results.

We are a member of the Google Partner network. Our Google Ads Search certified specialists creåate and run Google Ads Search campaigns to create brand awareness and generate leads for your business.

We are a HubSpot solutions provider. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.

We are a SEMRUSH certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!