Anees Misbahudeen - Digital Marketing Director Sydney, HubSpot Consultant Sydney, Search Engine Optimisation Consultant, Website Copywriter, Web Designer Sydney, Web Developer Sydney

Hello, I’ m Anees Misbahudeen

Founder. Digital Marketing Director

I help SaaS & B2B companies grow web traffic, leads & sales with the power of story telling. I provide digital marketing strategy, on-demand content marketing & inbound digital marketing services.

I’ve supported the growth story of

30+ brands in

Software-as-a Service

NTT Data

Financial Services

Perpetual

Automotive

Toyota, NRMA, Thrifty

Start Ups

reKro, UNSW Founders

Professional Experience

I've been instrumental in the growth story of 30+ brands across SaaS (Software as a Service), financial services, automotive, manufacturing, and B2B sectors. My expertise lies in transforming online marketing visions into cohesive digital marketing strategies. Recent notable achievements include a 600% increase in leads from SEO and Google Ads, a 27% increase in email marketing CTR, and a 60x growth in leads from inbound marketing.

As a founder, digital marketing strategist, and consultant, I share my insights monthly through #MakingTheSwitchToFounder newsletter, webinars & events. I am Google Ads Search certified, a HubSpot Solutions Provider and a Semrush Certified Agency. I hold an Executive MBA from AGSM, UNSW.

Lead Generation

Generated 60x leads by creating an inbound interest for a B2B organisation’s services. Created a content strategy. Promoted content via social media marketing, landing pages, email marketing & partnerships.
250%+ increase in average leads per month from organic search for a B2B company. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords in top 10 and one keyword in top 3 search results.
Increased leads by 600%, daily search impressions by 400% and website traffic by 90%. Implemented a Google Ads search and organic search (SEO) campaign to reach prospective buyers online. Created landing pages for Google Ads search campaign and content pages around topic clusters for organic search.
Planned a website personalisation strategy for the marketing team at an automotive client, implementing three personalisation features using a global agile team that increased customer acquisition and retention.
Presented at 11+ events and 10+ webinars on digital marketing strategy, SEO, Google Ads, content marketing and inbound digital marketing.

Lead Nurture

Created a digital marketing insights email newsletter to nurture leads using HubSpot Marketing. Achieved an open rate of 52%+ and click through rate of 23%+ across multiple nurture campaigns.

Marketing Automation

Automated email customer journeys to execute lead nurture campaigns using Mailchimp.
Automated tasks to record leads from third party systems (e.g. Linkedin) into HubSpot CRM using Zapier.

Brand Awareness

Implemented top of the funnel brand awareness activities via four paid campaigns in LinkedIn. Achieved 61,702 reach, 138,584 impressions, 704 clicks, 4.63 average CPC, 23.54 average CPM in 5 months.
Implemented top of the funnel brand awareness activities via organic social media marketing in LinkedIn. Achieved 2439 reach, 50 likes and 8 comments for a recent linkedin post.

Digital Marketing Strategy

Created a content strategy, built a website and blog in HubSpot CMS, wrote content for website and blog. Created content prototypes to test product messaging and pricing.
Headed customer research for marketing team of a software client, interviewing nine customers, developing three personas, user journeys, insights and delivered a global responsive website.
Generated 14 ideas from an innovation workshop with marketing, sales and technology teams of an automotive client, converting ideas into lead generation solutions that improved customer experience.

Certifications

We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.

We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.

We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!