Email Marketing Services Sydney
Delivered a marketing plan to reach and win customers for a B2B business
During the pandemic, a professional services organisation was faced with the challenge of communicating their value proposition to the target audience, establish trust and win customers.
Customer research was done to understand the prospective customer’s buying journey. The customer insights played a key role in identifying the right channel mix to reach customers. An inbound marketing approach was used to generate interest for the organisation’s services.
Created a marketing plan and set marketing objectives that were aligned with overall business objectives. Picked a sales strategy for the brand and created a sales plan that complemented the marketing plan. Implemented a sales process for the sales team.
OUTCOME
Delivered a marketing plan to reach and win customers for a B2B organisation. The marketing plan included a marketing mix, marketing objectives, customer value proposition, financial projections and sales plan for the professional services company.
Created an offering that addressed buyer needs, behaviours and challenges for a new market segment
A B2B organisation had an existing customer value proposition that was not resonating with the customer. The organisation was unsure if it was targeting the right market segment.
Existing and adjacent market segments were investigated to explore the potential of an incorrect market segment. The buyer insights unveiled the potential to offer a new value proposition for a more attractive market segment.
Brainstormed multiple offerings that would address buyer needs of the new market segment. The organisation took a decision to focus on a few offerings from the brainstormed list. This is to ensure more focus and depth in its offerings.
OUTCOME
Created an offering that addressed buyer needs, behaviours and challenges of a new market segment. Updated the organisation’s marketing materials to reflect this change. This included updating website content, thought leadership articles and profile on social media channels.
What Others Say About Me?
Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.
Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.
Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.
Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.
Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.
Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.
Industry recognised
We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.
We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.
We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!
Google Ads Search
HubSpot Solutions Provider
Semrush Certified Agency Partner
How to generate leads using hubspot forms?
