Are you looking to
Nurture leads and convert quality leads into customers?
Email Marketing Services
Are you looking to drive revenue growth from email marketing?
Our email marketing services in Sydney, nurtures leads and converts quality leads into paying customers. We write engaging content that increases web traffic 🚦 and generates sales opportunities 👑 for your business!
Our email marketing consultants use a customer centred design approach while designing email marketing campaigns for your business. We start with an email marketing audit, develop an email marketing strategy, design email marketing templates, write email copy and manage email marketing campaigns for your business.
Check out our monthly email newsletter - #MakingTheSwitchToFounder. Every month, get tried and tested tips on driving revenue growth from inbound marketing, SEO, Google Ads, email marketing and content marketing.
Email Marketing Audit
Email Marketing Strategy
Segmentation & Personalisation
Email Design & Copywriting
Landing Page Design
Marketing Automation
Create and Send Campaigns
Analytics & Reporting
How INNMCO’s email marketing services work?
Schedule a digital marketing audit
Receive a services proposal
Sign proposal & services agreement
Start awareness & lead generation campaigns
Have a look at our results
27% increase in click through rate & 130% increase in open rate
Delivered a marketing plan to reach and win customers for a B2B business
During the pandemic, a professional services organisation was faced with the challenge of communicating their value proposition to the target audience, establish trust and win customers.
Customer research was done to understand the prospective customer’s buying journey. The customer insights played a key role in identifying the right channel mix to reach customers. An inbound marketing approach was used to generate interest for the organisation’s services.
Created a marketing plan and set marketing objectives that were aligned with overall business objectives. Picked a sales strategy for the brand and created a sales plan that complemented the marketing plan. Implemented a sales process for the sales team.
OUTCOME
Delivered a marketing plan to reach and win customers for a B2B organisation. The marketing plan included a marketing mix, marketing objectives, customer value proposition, financial projections and sales plan for the professional services company.
Created an offering that addressed buyer needs, behaviours and challenges for a new market segment
A B2B organisation had an existing customer value proposition that was not resonating with the customer. The organisation was unsure if it was targeting the right market segment.
Existing and adjacent market segments were investigated to explore the potential of an incorrect market segment. The buyer insights unveiled the potential to offer a new value proposition for a more attractive market segment.
Brainstormed multiple offerings that would address buyer needs of the new market segment. The organisation took a decision to focus on a few offerings from the brainstormed list. This is to ensure more focus and depth in its offerings.
OUTCOME
Created an offering that addressed buyer needs, behaviours and challenges of a new market segment. Updated the organisation’s marketing materials to reflect this change. This included updating website content, thought leadership articles and profile on social media channels.
What Others Say About Me?
Senior Operations Manager, Media Company
Anna
Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.
Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.
Head of Property, Property Services Company
Georgios
Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.
Senior Product Manager, Financial Services Company
Pallavi
Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.
Program Manager, Telecommunication Company
Leilei
Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.
Business Development Manager, Consumer Goods Company
Steve
Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.
Industry recognised
We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.
We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.
We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!
Visit Us
Email Marketing Blogs
10 benefits of email marketing for your business
Email marketing generates $42 for every $1 spent. Here are my top ten benefits of implementing email marketing campaigns for my business
How to create an email marketing strategy for your business?
How to generate leads using hubspot forms?
Email Marketing FAQs
This is a form of digital marketing that uses email to send promotional messages or newsletters to connect with potential customers, raise brand awareness, drive sales and build customer loyalty. Email marketing can be tailored for individual interests and preferences. Email marketing can be personalised and your messaging can be optimised for a target audience.
Email marketing enables you to connect with potential customers on a more personalised level. Email marketing helps you to build brand awareness. Using email to send newsletters or promotional materials allows your business to nurture relationships with your subscribers and drive revenue growth.
Email marketing allows businesses to nurture relationships with potential customers through personalised messages and relevant content. This can drive conversions, increase customer loyalty and increase the lifetime value of customers. Email marketing has an impressive ROI of $36 for every $1 spent.
There are many metrics that we use to define and measure the success of our email marketing services, including:
- Open Rates
- Click Through Rates (CTR)
- Conversion Rate
- Sales
- ROI
Businesses can grow an email list through website landing pages, social media posts, paid advertisements, events and partnerships with other businesses. Your lead magnets could include white papers, guides, events etc. Once someone has subscribed, it is always important to provide content that is relevant to your target audience. You should also have provisions that enables your subscribers to unsubscribe anytime.
Some tips
1. Your email should have an objective.
2. Keep your design simple.
3. Your email should be visually appealing and easy to read.
4. You should segment your list and send targeted messages that are relevant for your target audience.
5. Your email should be mobile friendly.
6. Track you email metrics including Open rates, Click through rates, Conversion rates etc. for identifying improvement areas.
This is dependent on whether you have the internal capabilities, budget and time to improve your online presence, nurture leads and generate sales for your business. Collaborating with industry experts who are skilled and can offer practical advice will unlock powerful growth opportunities for your business.
Take your business to the next level!
Schedule your free email marketing consultation.
Drive revenue growth by nurturing leads into customers!