SaaS Marketing Agency

SaaS marketing stands for software as a service marketing. It’s a type of marketing that focuses on digitally promoting and generating leads for subscription based software.

SaaS software is generally cloud based.

SaaS software models doesn’t focus on individual business decision makers (in the case of B2B). It needs to attract different audience segments, due to the nature of B2B buying journey and the decision makers involved in the purchase decision.

SaaS doesn’t sell a once off product, Hence, customer churn is a big issue. SaaS products need a strategy that encourages customer retention and building long lasting relationships with customers. 

There is no physical product to sell in SaaS. SaaS marketers need to communicate what the software actually does, while promoting product features. Marketers need to create content for each stage of the buyer’s journey. In the absence of a physical product, this helps in establishing trust with your prospective buyer.

Product and content need to work together. In the world of agile software development and product road maps, SaaS companies frequently release new features for their product. SaaS marketers need to ensure up-to-date marketing material for their SaaS product.

With the rise of product led growth, self service analytics and low cost SaaS products, sales teams aren’t always needed to close a deal.

Pricing for SaaS products is generally tiered and based on the number of users and company size. Marketers need to make this information as clear and detailed as possible to ensure leads don’t lose patience at the very start of the marketing funnel.

To succeed, you will need a strong brand, create engaging and relevant content for the prospective buyer.

A few SaaS marketing strategies to grow your SaaS business online:

1. Content Marketing
2. Social Media Marketing
3. Organic Search (SEO)
4. Google Ads
5. Personalisation
6. Try before you buy

Content is the crux of SaaS marketing. Create and distribute high quality content that addresses needs, goals and challenges of your target audience. This could take the form of blogs and web pages. Along side high quality content, implement relevant keywords that gets your website pages ranked in search engine result pages.

There are many metrics that we use to define and measure the success of SaaS marketing, including:

1. Website Traffic
2. Branded search volume
3. Product page entrances
4. Leads
5. Conversion Rate
6. Quality of your leads
7. Cost per lead (CPL)
8. Customer Lifetime Value (CLV)
9. Customer Acquisition Cost (CAC)
10. Customer Churn

Once we get an approval to start a project, we will do a full evaluation of your website to determine your site’s initial rankings.

Depending on your website size, lifecycle stage of your business (early stage, growth, scale), the amount of online competition and your budget, it could take from a month to 6 months to start seeing results. This might seem like a long time but once we start seeing these results, it positions your business website well into the future.

Our dedicated account director will lead you through each milestone and provide you full transparency into our process. We will provide you dedicated reports that highlight the improvement in search rankings for relevant keywords that you are targeting.

This depends on your current situation and needs. We aim to complete this within one month. Our technical and marketing teams make sure that we have a deep understanding of your business and your customers. We ensure that all of the tools and building blocks are in place. This includes marketing personas, analytics configuration, reporting set up, keyword research, SEO optimisation and anything else that needs to be done.

By the end of onboarding, our team will be an extension of your team and the technical set up will be in place to start creating content.

The short answer is to start by scheduling your no obligation discovery call.

INNMCO works with companies who are serious about growth and understand that long term success doesn’t happen overnight. You will need to be patient and invest a minimum amount so we can do the work required to achieve results.

No. We operate with transparency and no lock‑in contracts. You stay with us because the work delivers results. We offer a tailored SaaS demand generation & demand capture solution to meet your specific business needs and goals. Start a SaaS Marketing Audit. Grow demos, trials and qualified leads for your business!