How to create an email marketing strategy for your business?

How to create an email marketing strategy for your business?
  • July 29, 2024

 

How to create an email marketing strategy for your business?

Email marketing is a form of digital marketing that uses email to send promotional messages or newsletters.

Email marketing’s purpose is to

1. Connect with potential customers

2. Improve brand recognition

3. Drive traffic to your website

4. Drive conversions

5. Increase customer loyalty and lifetime value

 

According to Mailchimp, there is $42 return for every $1 spent on email marketing.

 

 

My Story

Before starting INNMCO (pronounced IN - EM - COH). I was a digital marketing strategist at NTT DATA for 10+ years.

When I started INNMCO in 2021, I was trying to inform prospective buyers about my services using an outbound marketing approach. I cold messaged a lot of people in my network. I quickly discovered that, I was talking to people who I thought needed my service but didn’t really need what I was selling.

I realised that I didn’t know all the people who needed my services. I was thinking, what if all the people who needed my services came to me instead. This is what is called inbound marketing. This means you need to be creating valuable content and experiences for buyers to help them at every stage of the buyer’s journey. The information that you provide needs to be in a format (e.g. blog, video etc..) that resonates with your buyer.

I used email marketing as channel for distributing my content. I prototyped, tested and optimised my email marketing campaigns over time. I used the learnings from my email marketing campaigns to craft effective email marketing strategies for my business.

 

Here are a few email marketing strategies to increase your website traffic and generate sales opportunities for your business:

 

Email Strategies

1. Set one content goal per email

What are you trying to accomplish with this email? If you don’t have a clear end goal in mind, your email content is likely to drift all over the place, leaving your readers overwhelmed, confused or uninterested.

Whether your goal is to drive website traffic or increase sales, it’s important to define your content goal and create content to achieve that goal.

Your target audience has to sift through hundreds of emails. Keeping your content to one goal and one message will help them understand the intent of your email. This will enable them to take action.

 

Email marketing content goal example

 

 

2. Segment your audience into smaller groups

Segment your audience by persona, demography or online behaviour. In this case you are sending messages to people who are interested in what you have to say & have given you permission.

Example - I am looking to send an email to prospective buyers who have shown an interest in one of my products. I have identified this interest based on what they downloaded from my website or other online interactions they’ve had with my business.


 

3. Personalise your message for your target audience

Tell a story, build a relationship, have a unique voice that is relatable to your target audience and talk like a human.

Email preview - personalisation

Example, keep your subject line short & sweet. Align your subject line to the content of the email. Personalise the subject line to the person who you are emailing.


 

4. Tell your readers what to do next

The best way to achieve your content goal, is to tell your readers what to do next. Always end your email with a clear call to action (CTA). Highlight the positive outcomes your subscribers will get from taking a particular action.

Tell your readers what to do next

 


Conclusion

I used inbound marketing to drive traffic to my website and generate leads for my business. I prototyped, tested and optimised my email marketing campaigns over time. I crafted effective email marketing strategies to increase my website traffic.

I rest my case - email marketing accelerates revenue growth.

 

 


 

Book a digital marketing consultation

Are you looking to build trust, improve website visibility in search & convert leads into customers?

If you answered yes, schedule a digital marketing consultation now!

 

 

 

 

Written by Anees Misbahudeen

Founder & Digital Marketing Director, INNMCO

 

Anees Misbahudeen - Company Profile (700 × 436 px)

Hello, I am Anees. I empower B2B companies to grow online using Google Ads, SEO and email marketing. I enable businesses to translate a vision for online marketing into a coherent digital marketing strategy. Creating engaging content is my way to increase web traffic, leads and sales. 

I have supported the growth story of 30+ brands in software, financial services, automotive & B2B industries. I am Google Ads search certified. I hold HubSpot & Semrush certifications. I hold an MBA (Executive) from AGSM, UNSW Business School.

 

 

 

About INNMCO

We’re INNMCO (pronounced IN-EM-COH).

Our mission is to empower founders, CEOs and marketing leaders at B2B companies to drive revenue growth from Google search and email marketing.

We believe that inbound marketing accelerates revenue growth. We’re your go to team for writing engaging content that ranks high on search engines, increases web traffic, generates quality leads and drives revenue growth for your business. We have a combined experience of 10+ years in SEO, Google Ads, email marketing and content marketing. We have supported the growth story of 30+ brands in software, financial services, manufacturing, automotive and B2B industries.

INNMCO - INNovation & Marketing COmpany

 

 

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