Digital Marketing Case Studies. Advertising Case Studies.
Our Work

Digital Marketing Case Studies

We have supported the growth story of some of the biggest brands in software, financial services, manufacturing, automotive and B2B industries. Find out more from our digital marketing case studies and advertising case studies.

 

Driving revenue growth with inbound marketing.

We specialise in SEO, paid search, content marketing and website design and development. Creating engaging content that ranks high on search engines is our way to enable revenue growth for businesses.

Our Purpose

We empower founders, CEOs and marketing leaders at B2B companies to drive revenue growth with inbound marketing.
40 +

Projects

30 +

Clients

10 +

Years in Digital Marketing

We’ve supported the growth story of

Some of the biggest brands in software, IT consulting, financial services, automotive and B2B industries.

Have a look at our results

We create engaging content that ranks high in search engines to attract buyers to the website, generate quality leads and drive revenue growth.
60 X

increase in leads by creating an inbound interest for services

400 %

increase in average daily impressions in search

250 %

increase in average leads per month from organic search

400 %

increase in leads by implementing inbound digital marketing

A sneak peek into our portfolio of work

Case Study #2 - Increasing brand awareness with organic search

Increased average daily impressions in organic search by 400% for a B2B business

Challenge
 
A B2B business was launching its new services. This business wanted to increase brand awareness with prospective buyers, by increasing their content visibility in organic search.

 

Approach

 

Buyer interviews were done to learn more about needs, behaviours and challenges of prospective buyers. A content strategy was crafted to address the needs, goals and challenges of the buyer. These insights were used to create content to address buyer needs at different stages of the buying journey. Created blogs and landing pages to assist potential buyers in their journey to purchase. Created prototypes and tested the messaging of the customer value proposition with prospective buyers. Keywords were selected based on content themes and prospective buyer needs. Keywords selected based on ease of ranking and search volumes.

SEO. Search Engine Optimisation.

 

OUTCOME

Increased average daily impressions in search by 400% by increasing the number of ranked keywords in search results. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords ranked in top 10 and one keyword ranked in top 3 search results.
Case Study #3 - Generating leads with organic search

250% increase in average leads per month from organic search for a B2B business

Challenge
 
A B2B organisation wanted to grow their revenues for a new service, by increasing website traffic and leads generated from organic search.

 

Approach
 
Customer research was done to understand how prospective customer’s consumed content. A content strategy was crafted to address the needs, goals and challenges of the buyer.
 
Created content themes and digital marketing campaigns that addressed buyer needs. Created blogs and landing pages to assist potential buyers in their journey to purchase.
 
Call to actions (CTAs) were placed at content distribution channels like blogs, website, landing pages to generate leads for the business. Keywords were selected based on content themes and prospective buyer needs.
 
Utilised a mix of navigational, informational, commercial and transactional keywords. Keywords selected based on ease of ranking and search volumes. Created and enhanced SEO content, implemented on-page SEO and technical SEO in a sprint of 3 month duration for a service area.

 

SEO strategy blog - 2

 

OUTCOME

250% increase in average leads per month from organic search for a B2B business by increasing the number of ranked keywords in search results. 78 keywords ranked in top 100 search results in a span of 3 months. Twelve keywords ranked in top 20, five keywords ranked in top 10 and two keywords ranked in top 3 search results.
Case Study #4 - The content we’ve created for our business

400% increase in leads by building trust with the buyer

We use a human centred design approach to understand your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel. Have a look at our work!

Blogs

We share SEO, paid search & content marketing ideas from our experience working with 30+ clients in 6 industries across 3 countries.

Webinars

We share digital marketing case studies on building trust with the buyer, raising brand awareness, lead generation & lead conversion.

Newsletter

Every month, get tried and tested tips on how to drive revenue growth for your B2B business from inbound marketing, SEO and paid search.

Hello, I’m Anees Misbahudeen

Anees Misbahudeen - Digital Marketing Director Sydney, HubSpot Consultant Sydney, Search Engine Optimisation Consultant, Website Copywriter, Web Designer Sydney, Web Developer Sydney

My mission is to enable founders, CEOs and marketing leaders of B2B companies to bring customer centred products and services to market. We are an inbound marketing agency based in Sydney, Australia.

I specialise in inbound marketing and creating engaging content that ranks high on search engines is my way to enable revenue growth for B2B businesses. I have a combined experience of 10+ years in search engine optimisation (SEO), paid search (Pay Per Click), content marketing, website design and development.

I have supported the growth story of some of the biggest brands in software, financial services, manufacturing, automotive and B2B industries. I have generated 60x leads, increased average daily impressions in organic search by 400% and increased average leads per month from organic search by 250%.

We are a HubSpot Solutions provider, a Google member and a SEMrush agency partner.
 
Looking forward to working with you!
 
Founder & Digital Marketing Director, INNMCO.
MBA (Executive), AGSM, UNSW Business School.

Search Engine Marketing

 
I provide search engine marketing services. I implement organic search and paid search campaigns for businesses. We are a Semrush certified digital agency. I hold Semrush for digital agenciesSemrush SEO toolkit and Semrush backlink management certifications.

Content Marketing

I provide content marketing services using HubSpot CMS hub. I am an author at Digital Marketing Blogs where I write about growing businesses with inbound marketing, search engine marketing and content marketing. 

Website Design & Development

I provide website design and development services using HubSpot CMS hub and inbound marketing services using HubSpot Marketing hub. We are a HubSpot solutions provider. I am HubSpot inbound marketing and inbound sales certified.
 

What Others Say About Me?

Anna

Senior Operations Manager, Media Company

Anna

Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.

Georgios

Head of Property, Property Services Company

Georgios

Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

Pallavi

Senior Product Manager, Financial Services Company

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

Leilei

Program Manager, Telecommunication Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Steven

Business Development Manager, Consumer Goods Company

Steve

Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

Partners

Technology Partners

We are a SEMrush certified agency partner. We create and run both organic search and paid search campaigns to create brand awareness and generate quality leads for businesses.

We are a HubSpot solutions provider. Our HubSpot certified consultants have experience providing content marketing services using HubSpot CMS hub and inbound marketing services using HubSpot Marketing hub.

Semrush Certified Agency Partner

HubSpot Solutions Provider

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