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Digital Marketing Case Studies

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Anees Misbahudeen - Company Profile (700 × 436 px)

 

Hello, I am Anees Misbahudeen

Founder & Digital Marketing Director @INNMCO

We grow web traffic, leads & sales.
Get more clicks & leads
with our industry certified
SEO, Google Ads & email marketing campaigns.

Grow web traffic, leads & sales

with the power of story telling and inbound marketing

SEO Services
Services

SEO

Improve your website visibility in Google search with search engine optimisation.
Google Ads Services
Services

Google Ads

Generate quality leads 👑 from Google search with Google Ads search campaigns!
Email Marketing Services
Services

Email Marketing

Generates sales opportunities 👑 with segmentation and marketing automation!
Content Marketing Services
Services

Content Marketing

Create engaging content. Increase website traffic, leads & sales opportunities.

A service for businesses of all sizes

We’ve supported the growth story of 30+ brands in
Software industry - medium
Software
Financial services industry
Financial Services
Automotive industry
Automotive
B2B services
B2B
We are

Industry recognised

We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.

We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.

We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!

Google Ads Search

Google Search Ads_badge

 

HubSpot Solutions Provider

SVG_provider-badge-color

 

Semrush Certified Agency Partner

 

 

How INNMCO’s services work?

Schedule a digital marketing audit
Step 1

Schedule a digital marketing audit

Receive expert advice on how to grow your business online.
Receive a services proposal
Step 2

Receive a services proposal

If we are the right fit for your business, define a pathway to achieve goals.
Sign proposal
Step 3

Sign proposal & services agreement

Review the pathway to achieve your goals and services agreement.
Start awareness & lead generation campaigns
Step 4

Start awareness & lead generation campaigns

Increase web traffic, leads & sales opportunities for your business.

Have a look at our results

Increasing web traffic, leads & sales with the power of story telling and inbound marketing
250 %

increase in leads from SEO

27% %

increase in CTR from email marketing

600 %

increase in leads from Google Ads & SEO

60 X

increase in leads from inbound marketing

A sneak peek into our portfolio of work

Case Study #1 - Generating leads from SEO for a B2B company

250%+ increase in average leads per month from organic search

Challenge
 
A B2B organisation wanted to grow their revenues by increasing website traffic and leads generated from organic search.

 

Approach
 
Customer research was done to understand how prospective customers consumed content. A content strategy was crafted to address needs, goals and challenges of the buyer.
 
Created content themes and digital marketing campaigns that addressed buyer needs. Created blogs and landing pages to assist potential buyers in their journey to purchase.
 
Call to actions (CTAs) were placed at content distribution channels like blogs, website, landing pages to generate leads for the business. Selected keywords based on content themes and prospective buyer needs.
 
Utilised a mix of navigational, informational, commercial and transactional keywords. The keywords were selected based on ease of ranking and search volumes. Created and enhanced SEO content, implemented on-page SEO and technical SEO in sprints of 3 months duration.

SEO strategy blog - 2

 

OUTCOME

250%+ increase in average leads per month from organic search for a B2B business by increasing the number of ranked keywords in search results. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords ranked in top 10 and one keyword ranked in top 3 search results.
Case Study #2 - Generating sales opportunities from content marketing for a B2B company

27% increase in click through rate & 130% increase in open rate

We use a human-centred design approach to create content and address buyer needs at different stages of the buyer’s journey. Have a look at our work!
Blogs

Blogs

I share tried and tested tips on SEO, Google Ads & email marketing.
Webinars

Webinars

Watch tried & tested tips on how to grow your business online!
Email newsletter

Newsletter

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Case Studies By INNMCO

Case Studies

Check out our SEO, Google Ads & email marketing portfolio.
Case Study #3 - Increasing leads from Google Ads and SEO for a B2B company

600% increase in leads from Google Ads Search & SEO campaigns

Challenge

 

A B2B company was faced with the challenge of building brand awareness and generating leads for its services.

Approach
 
Customer research was done to understand the prospective customer’s buying journey. The customer insights played a key role in establishing the right media mix to reach customers online. The choice of digital marketing channels were dependent on places where the target audience most frequent and preferred communication channels. Google Search was identified as a preferred marketing channel, alongside other channels. The marketing team set marketing objectives for Google search (Google Ads and SEO) based on overall business objectives. 

Reach prospective buyers online

 

OUTCOME

Increased leads by 600%, daily impressions in search by 400% and website traffic by 90%. Achieved this by creating and implementing a Google Ads search and organic search (SEO) campaign to reach prospective buyers online. Created landing pages for Google Ads search campaign and content pages around topic clusters for organic search.

What Others Say About Us?

Anna

Senior Operations Manager, Media Company

Anna

Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.

Georgios

Head of Property, Property Services Company

Georgios

Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

Pallavi

Senior Product Manager, Financial Services Company

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

Leilei

Program Manager, Telecommunication Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Steven

Business Development Manager, Consumer Goods Company

Steve

Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

Take your business to the next level!

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