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Digital Marketing Case Studies

Thanks for visiting us today! While you are here, check out our SEO, Google Ads and email marketing portfolio. We have supported the growth story of 30+ brands in software, financial services, automotive and B2B industries.

 

Driving revenue growth with inbound marketing.

We empower founders, CEOs and marketers at B2B companies to grow online using google search and email marketing. Creating engaging content is our way to increase web traffic, leads and sales.
 
Anees Misbahudeen
Founder & Digital Marketing Director @INNMCO

We’ve supported the growth story of

30+ brands in
Software industry - medium
Software
Financial services industry
Financial Services
Automotive industry
Automotive
B2B services
B2B
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We provide

SEO, Google Ads, email marketing and content marketing services. We are Google Ads search certified. We hold multiple HubSpot and Semrush certifications.
40 +

Projects

30 +

Clients

10 +

Years in Digital Marketing

Have a look at our results

Creating engaging content that ranks high on search engines is our way to increase website traffic, leads and sales.
250 %

increase in average leads per month from organic search

27% %

increase in click through rate from email marketing

200 %

increase in average daily impressions in organic search

60 X

increase in leads by creating an inbound interest for services

Book a Digital Marketing Audit

A sneak peek into our portfolio of work

Case Study #1 - Generating leads from SEO

250%+ increase in average leads per month from organic search for a B2B company

Challenge
 
A B2B organisation wanted to grow their revenues by increasing website traffic and leads generated from organic search.

 

Approach
 
Customer research was done to understand how prospective customers consumed content. A content strategy was crafted to address needs, goals and challenges of the buyer.
 
Created content themes and digital marketing campaigns that addressed buyer needs. Created blogs and landing pages to assist potential buyers in their journey to purchase.
 
Call to actions (CTAs) were placed at content distribution channels like blogs, website, landing pages to generate leads for the business. Selected keywords based on content themes and prospective buyer needs.
 
Utilised a mix of navigational, informational, commercial and transactional keywords. The keywords were selected based on ease of ranking and search volumes. Created and enhanced SEO content, implemented on-page SEO and technical SEO in sprints of 3 months duration.

SEO strategy blog - 2

 

OUTCOME

250%+ increase in average leads per month from organic search for a B2B business by increasing the number of ranked keywords in search results. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords ranked in top 10 and one keyword ranked in top 3 search results.
Case Study #2 - Generating sales with email marketing

27% increase in click through rate and 130% increase in open rate from email marketing

We use a human centred design approach to understand your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel. Have a look at our work!

Blogs

We share SEO, Google Ads & email marketing ideas from our experience supporting the growth story of 30+ brands in 6 industries.

Read

Webinars

Every month, we share tried and tested tips on accelerating revenue growth from SEO, Google Ads and email marketing.

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Newsletter

Every month, get tried and tested tips on how to grow your business online using SEO, Google Ads, email marketing and content.

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Watch Success Story
Case Study #3 - Increasing leads from Google Ads and SEO

Increased leads by 600% for a B2B company by creating and implementing a Google Ads Search campaign and SEO

Challenge

 

A B2B company was faced with the challenge of building brand awareness and generating leads for its services.

Approach
 
Customer research was done to understand the prospective customer’s buying journey. The customer insights played a key role in establishing the right media mix to reach customers online. The choice of digital marketing channels were dependent on places where the target audience most frequent and preferred communication channels. Google Search was identified as a preferred marketing channel, alongside other channels. The marketing team set marketing objectives for Google search (Google Ads and SEO) based on overall business objectives. 

Reach prospective buyers online

 

OUTCOME

Increased leads by 600%, daily impressions in search by 400% and website traffic by 90%. Achieved this by creating and implementing a Google Ads search and organic search (SEO) campaign to reach prospective buyers online. Created landing pages for Google Ads search campaign and content pages around topic clusters for organic search.

Case Study #4 - Increasing brand awareness with SEO

Increased average daily impressions in organic search by 200% for a B2B company

Challenge
 
A B2B business was launching new services. This business wanted to increase brand awareness with prospective buyers, by increasing their content visibility in organic search.

 

Approach

 

Buyer interviews were done to learn more about needs, behaviours and challenges of prospective buyers. A content strategy was crafted to address the needs, goals and challenges of the buyer. These insights were used to create content to address buyer needs at different stages of the buying journey. Created blogs and landing pages to assist potential buyers in their journey to purchase. Created prototypes and tested the messaging of the customer value proposition with prospective buyers. Selected keywords based on content themes and prospective buyer needs. The keywords were selected based on ease of ranking and search volumes.

SEO Case Study 1

 

OUTCOME

Increased average daily impressions in search by 200% by increasing the number of ranked keywords in search results. 58 keywords ranked in top 100 search results in a span of 3 months. Six keywords ranked in top 20, five keywords ranked in top 10 and one keyword ranked in top 3 search results.
Case Study #5 - Generating leads with inbound marketing

Generated 60X leads for a B2B company by creating an inbound interest for its services

Attract buyers to your website by creating valuable content and experiences tailored for them. Design and build websites, blogs, landing pages and live chat with HubSpot CMS and HubSpot Marketing hub. Have a look at our portfolio.

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    Hello, I’m Anees Misbahudeen

    Anees Misbahudeen - Digital Marketing Director Sydney, HubSpot Consultant Sydney, Search Engine Optimisation Consultant, Website Copywriter, Web Designer Sydney, Web Developer Sydney

    Creating engaging content that ranks high on search engines is my way to attract buyers to the website, generate quality leads and drive revenue growth. I have increased organic search impressions by 400%, increased leads from SEO by 250% and generated 60x leads from inbound marketing campaigns.

    I have supported the growth story of 30+ brands in software, financial services, automotive and B2B industries. I have a combined experience of 10+ years in search engine optimisation (SEO), paid search (Pay Per Click), content marketing and email marketing. I share tried and tested tips on how to drive revenue growth from inbound marketing in #MakingTheSwitchToFounder newsletter and webinar.

    Looking forward to working with you!

    Founder & Digital Marketing Director @INNMCO.

    Search Engine Optimisation Consultant.
    Content Marketing Consultant.
    Email Marketing Consultant.
    PPC Consultant.

    SEO

     
    I implement search engine optimisation campaigns to improve your website visibility in organic search and increase website traffic. I hold Semrush for digital agencies, Semrush SEO toolkit and Semrush backline management certifications.

    Google Ads

     
    I create and run Google Ads Search campaigns to create brand awareness and generate leads for your business. I hold Google Search Ads certification.

    Content Marketing

    I work with you to build trust with your buyer by creating and distributing content using HubSpot Content hub. I share tried and tested tips on how to drive revenue growth from inbound marketing, SEO, paid search and content marketing.

    Email Marketing

    I am a HubSpot certified email marketing specialist. I create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.
     

    What Others Say About Me?

    Anna

    Senior Operations Manager, Media Company

    Anna

    Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

    Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.

    Georgios

    Head of Property, Property Services Company

    Georgios

    Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.

    Pallavi

    Senior Product Manager, Financial Services Company

    Pallavi

    Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

    Leilei

    Program Manager, Telecommunication Company

    Leilei

    Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

    Steven

    Business Development Manager, Consumer Goods Company

    Steve

    Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

    Looking for some inspiration?

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    We are

    Industry recognised

    We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.

    We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.

    We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!

    Google Ads Search

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    HubSpot Solutions Provider

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    Semrush Certified Agency Partner

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    Drive revenue growth with inbound marketing!