600%+ increase in leads from an omni-channel customer approach

A B2B company were seeking an uplift in leads generated for their services. This would enable them to increase sales opportunities and grow revenues for their business.

It was vital that INNMCO understood their needs, goals and challenges. By investigating their current marketing efforts and identifying key areas for improvement, we were able to build a more effective omni-channel campaign utilising Google search ads, SEO, content marketing and Linkedin ads. This helped to build brand awareness and drive traffic from the company’s target audience.

Initially, we tested the waters with a 2 channel approach focused on SEO and Linkedin Ads. After observing early success, we implemented Google Ads and a full funnel strategy for the campaign.

The approach was centred around writing and optimising blog posts to increase website traffic and promoting helpful content with the target audience.

This translated into a 90% increase in clicks to the website and a 600% increase in leads for the business. They were able to achieve their lead and revenue targets for the year from SEO, Google search ads and content marketing.