600%+ Increase In Leads Through An Omni-Channel Growth Strategy

The client was a B2B services company with a strong offering, but inconsistent lead flow.

Their primary challenge was generating qualified leads at scale without relying on a single channel. Previous marketing efforts were fragmented, resulting in:

1. Limited organic visibility

2. Low brand awareness in high‑intent search results

3. Missed opportunities across the customer journey

To meet their growth targets, they needed a predictable, scalable demand engine that could increase both traffic and conversions.

Our goal was to create a full‑funnel, omni‑channel strategy that captured demand at every stage of the buyer journey.

Phase 1: SEO‑First Foundation

We started with SEO to build sustainable, compounding growth.

Key initiatives included:

1. On‑page SEO optimisation for core service pages

2. Technical SEO improvements to enhance crawlability and site performance

3. Off‑page SEO to strengthen domain authority

4. High‑intent blog content designed to attract and educate ideal buyers

This approach quickly increased organic visibility and delivered early traction, validating the opportunity to scale.

Phase 2: Omni‑Channel Expansion

With organic demand growing, we expanded into Google Search Ads to capture high‑intent buyers ready to convert.

This allowed us to:

1. Dominate key commercial search terms (paid + organic)

2. Accelerate lead generation while SEO continued to compound

3. Build a full‑funnel approach across awareness, consideration and conversion

Content marketing supported both channels by reinforcing expertise, improving engagement and nurturing users who weren’t ready to convert on first touch.

By aligning SEO, paid search, and content into one unified strategy, the client achieved:

1. 90% increase in website clicks

2. 600%+ increase in leads

3. Consistent, high‑quality sales opportunities

4. Annual lead and revenue targets exceeded through organic and paid channels

Most importantly, the business now has a scalable growth engine that continues to deliver results beyond the initial campaign period.