--- title: 600%+ Increase In Leads Through An Omni-Channel Growth Strategy - INNMCO Digital Marketing description: A B2B company were seeking an uplift in leads. Achieved a 90% increase in website clicks & 600% increase in leads from SEO, Google ads & content. image: https://innmco.com.au/hubfs/Case%20Study%20-%20Omni%20channel%20marketing%20strategy.jpg --- [Skip to content](https://innmco.com.au/marketing-case-study-omni-channel-customer-approach-for-a-b2b-company#main-content) [![INNMCO](https://innmco.com.au/hs-fs/hubfs/INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png?width=75&height=75&name=INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png "INNMCO")](https://innmco.com.au/) - [Services](https://innmco.com.au/services) - [SEO](https://innmco.com.au/seo-sydney) - [Google Ads](https://innmco.com.au/google-ads-agency-sydney) - [On Demand Content Marketing](https://innmco.com.au/content-marketing-services-in-sydney) - Solutions - [SaaS Pipeline Acceleration](https://innmco.com.au/saas-pipeline-acceleration-workshop) - [SaaS Demand Generation & Capture](https://innmco.com.au/saas-demand-generation-and-demand-capture-in-sydney) - [Case Studies](https://innmco.com.au/saas-marketing-agency) - [Resources](https://innmco.com.au/growth) - [Blogs](https://innmco.com.au/growth) - [Webinars & Events](https://innmco.com.au/webinars) - [Newsletter](https://innmco.com.au/subscribe) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [The INNMCO Way](https://innmco.com.au/growth/the-innmco-way-five-principles-that-guide-how-we-approach-saas-growth) - [Our Founder](https://innmco.com.au/anees-misbahudeen) - [Case Studies](https://innmco.com.au/saas-marketing-agency) - [Contact Us](https://innmco.com.au/contact-us) - [Let’s Chat Growth](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ![Case Study - Omni channel marketing strategy](https://innmco.com.au/hubfs/Case%20Study%20-%20Omni%20channel%20marketing%20strategy.jpg) Case Study # 600%+ Increase In Leads Through An Omni-Channel Growth Strategy Client: INNMCO Goal: Generate qualified leads at scale Channels: SEO, Google Ads, Landing Pages Timeline: 3 months [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ## Turning an omni-channel customer approach into new sales opportunities 400 % increase in daily impressions in organic search 90% % increase in clicks to the website 600 % increase in leads per month In this Case Study - [The Challenge](https://innmco.com.au/marketing-case-study-omni-channel-customer-approach-for-a-b2b-company#section-1-widget_1733959666418) - [The Strategy](https://innmco.com.au/marketing-case-study-omni-channel-customer-approach-for-a-b2b-company#section-2-widget_1733959666418) - [The Results](https://innmco.com.au/marketing-case-study-omni-channel-customer-approach-for-a-b2b-company#section-3-widget_1733959666418) The Challenge A B2B company had a strong offering, but inconsistent lead flow. Their primary challenge was **generating qualified leads at scale** without relying on a single channel. Previous marketing efforts were fragmented, resulting in: 1. Limited organic visibility 2. Low brand awareness in high intent search results 3. Missed opportunities across the customer journey To meet their growth targets, they needed a **predictable, scalable demand engine** that could increase both traffic and conversions. The Strategy Our goal was to create a **full funnel, omni‑channel strategy** that captured demand at every stage of the buyer journey.   ##### Phase 1: SEO Foundations We started with [**Search Engine Optimisation (SEO)**](https://innmco.com.au/seo-sydney) to build sustainable, compounding growth. **Key initiatives included:** 1. On‑page SEO optimisation for core service pages 2. Technical SEO improvements to enhance crawlability and site performance 3. Off‑page SEO to strengthen domain authority 4. High intent blog content designed to attract and educate ideal buyers This approach quickly increased organic visibility and delivered early traction, validating the opportunity to scale.   ##### Phase 2: Omni‑Channel Expansion With organic demand growing, we expanded into [**Google Search Ads**](https://innmco.com.au/google-ads-agency-sydney) to capture high intent buyers ready to convert. This allowed us to: 1. Dominate key commercial search terms (paid + organic) 2. Accelerate lead generation while SEO continued to compound 3. Build a full funnel approach across awareness, consideration and conversion **[Content marketing](https://innmco.com.au/content-marketing-services-in-sydney)** supported both channels by reinforcing expertise, improving engagement and nurturing users who weren’t ready to convert on first touch. The Results By aligning SEO, paid search and content into one unified strategy, the client achieved: **1. 90% increase in website clicks** **2. 600%+ increase in qualified leads** 3. Consistent, high quality sales opportunities 4. Annual lead and revenue targets exceeded through organic and paid channels Most importantly, the business now has a **scalable growth engine** that continues to deliver results beyond the initial campaign period.   ###### Let’s map out your SEO and Google Ads strategy. [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ## Client Testimonial ![Georgios](https://innmco.com.au/hs-fs/hubfs/Georgios.jpeg?width=519&height=519&name=Georgios.jpeg) Head of Property, Property Services Company Georgios Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth. ## Want results like this? ### Let’s map out your SEO and Google Ads Strategy. - ![Anees presenting at UNSW Founders on ‘How to generate B2B leads from SEO and Google Ads’.](https://innmco.com.au/hs-fs/hubfs/IMG_1642.jpeg?width=3021&height=2896&name=IMG_1642.jpeg) Anees presenting at UNSW Founders on ‘How to generate B2B leads from SEO and Google Ads’. - ![Our guests at ‘Become great at digital marketing’ event.](https://innmco.com.au/hs-fs/hubfs/Become%20great%20at%20digital%20marketing-1.jpeg?width=3019&height=1150&name=Become%20great%20at%20digital%20marketing-1.jpeg) Our guests at ‘Become great at digital marketing’ event. - ![Anees presenting at Small Business Week on ‘How to generate B2B leads from SEO and Google Ads?’.](https://innmco.com.au/hs-fs/hubfs/Anees%20presenting%20at%20Small%20Business%20Week.jpeg?width=683&height=345&name=Anees%20presenting%20at%20Small%20Business%20Week.jpeg) Anees presenting at Small Business Week on ‘How to generate B2B leads from SEO and Google Ads?’. [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) [![INNMCO](https://innmco.com.au/hs-fs/hubfs/INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png?width=75&height=75&name=INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png "INNMCO")](https://innmco.com.au/) ##### **INNMCO (pronounced** IN-EM-COH) is a Sydney based digital marketing agency that helps SaaS companies turn high intent demand into demos, trials and sales pipeline. We've fueled the success of 30+ brands in SaaS, startups, financial services & automotive industries.  We help SaaS companies build pipeline growth systems that increase visibility, attract high intent demand & convert it into demos, trials & qualified pipeline. We do this through our SaaS pipeline acceleration workshops and SaaS demand generation & demand capture (landing pages, blogs, web copy, SEO, AEO, Google Ads and content marketing) solutions.  **INNMCO** - **INN**ovation & **M**arketing **CO**mpany ## Win The Research. Win The Deal. [hello@innmco.com.au](mailto:hello@innmco.com.au) [+61 410305033](tel:+61%20410305033) [Level 2, 383 George Street, Sydney, NSW 2000](https://maps.app.goo.gl/4X8rg4ZAVxCTVp9Z6)     ##### Services - [SEO Sydney](https://innmco.com.au/seo-sydney) - [Google Ads Sydney](https://innmco.com.au/google-ads-agency-sydney) - [On Demand Content](https://innmco.com.au/content-marketing-services-in-sydney) ##### Solutions - [SaaS Pipeline Acceleration](https://innmco.com.au/saas-pipeline-acceleration-workshop) - [Demand Generation & Capture](https://innmco.com.au/saas-demand-generation-and-demand-capture-in-sydney) - [SaaS Marketing](https://innmco.com.au/saas-marketing-agency) ##### Resources - [Blogs](https://innmco.com.au/growth) - [Newsletter](https://innmco.com.au/subscribe) - [Webinars & Events](https://innmco.com.au/webinars) ##### About Us - [Our Work](https://innmco.com.au/saas-marketing-agency) - [Our Founder](https://innmco.com.au/anees-misbahudeen) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [Start Your SaaS Growth Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) - [Contact Us](https://innmco.com.au/contact-us) --- - [Terms and Conditions](https://innmco.com.au/terms-and-conditions) - [Privacy Policy](https://innmco.com.au/privacy-policy) - Copyright © INNMCO. 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