Search Engine Marketing

Search engine optimisation (SEO) is a set of activities that enables you to increase your website visibility in search engines. SEO professionals optimise web pages and content for ranking higher in search engines.

SEO enables website owners to create and distribute high quality content that addresses needs, goals and challenges of your target audience. SEO activities include keyword research, content creation, on-page SEO, technical SEO and off-page SEO (which includes building backlinks).

If you are looking to generate leads online, there is a good chance that SEO is right for your business. SEO strategies will differ for different businesses. Your SEO strategies will be dependent on your business size, lifecycle stage of your business (early stage, growth, scale), the amount of online competition and your budget.

SEO strategies could be just publishing SEO friendly content or increasing domain authority of your website or updating all of your website content and restructuring your website.

Once we get an approval to start a project, we will do a full evaluation of your website to determine your site’s initial rankings.

Depending on your website size, lifecycle stage of your business (early stage, growth, scale), the amount of online competition and your budget, it could take from a month to 6 months to start seeing results. This might seem like a long time but once we start seeing these results, it positions your business website well into the future.

Our dedicated account director will lead you through each milestone and provide you full transparency into our process. We will provide you dedicated reports that highlight the improvement in search rankings for relevant keywords that you are targeting.

Content is the crux of SEO. We help you create and distribute high quality content that addresses needs, goals and challenges of your target audience. This could take the form of blogs and web pages. Along side high quality content, we help you implement relevant keywords that gets your website pages ranked in search engine result pages.

There are many metrics that we use to define and measure the success of our SEO services, including:

1. Sales revenues
2. Leads
3. Conversion Rate
4. Click Through Rates (CTR)
5. Average Time on Page
6. Search Impressions

Yes. SEO is a great way to increase your website traffic, leads and sales. We help you get relevant website traffic and improve your ROI.

Your SEO strategy is working if you start seeing an increase in relevant website traffic, leads and sales. You don’t have to do this alone! Let’s talk about the work that’s important to you and get started!

This is dependent on your business goals, priorities, website size and budget. We consult with you and discuss your goals and budget. We then decide on how many keywords to focus on initially. Over a period of time, we aim to implement as many profitable relevant keywords.

Search engine optimisation (SEO) focuses on optimising your web pages to rank higher in organic search results. SEO includes 4 key activities - Keyword research, On-page SEO, Technical SEO and Off-page SEO.

PPC (Pay Per Click) or Paid search is a digital marketing tactic where advertisers pay search engines like Google for placing ads on search engine results pages (SERPs). PPC or Paid Search ads enables you (advertisers) to display your website or landing page at the top of search results.

Google Ads is the name of Google’s Pay Per Click (PPC) platform. This digital marketing tactic allows businesses to gain visibility across Google’s properties. The most common type of Google Ad is the Search Ad. In a Search Ad, advertisers pay search engines like Google for placing ads on search engine results pages (a.k.a Paid Search Ads). Paid Search Ads enables you (advertisers) to display your website or landing page listing at the top of search results.

This will drive more traffic to your website. The 9 types of Google Ads include Search Ads, Display Ads, YouTube Ads, App Ads, Shopping Ads, Discovery Ads, Local Ads, Performance Max Ads and Smart Ads.

Any business wanting to increase brand awareness, drive website traffic, generate leads and grow sales can benefit from creating a Google Ads strategy. Google Ads enables you to reach prospective buyers who are actively searching for a product or service.

Advertisers can set goals for what they want to achieve from Google Ads, set a monthly or daily budget and target audiences with specific demographics and in specific geographic regions. Advertisers can tailor the ad based on data collected over a period of time.

Search Ads can appear above the organic search results or below them. This is dependent on the ad performance. They appear just like an organic search result with a label ‘ad’ that informs users that it is a Search Ad.

Consider keywords that are highly searched in google and are relevant to your target audience. Decide how much are you willing to spent on your chosen keywords. Google Ads uses an automated bidding system. The lower the search volume, the cheaper it would be to win a bid.

Google also uses a measure known as quality score. This measures the quality of your ad and the relevance of keywords that you are targeting. The quality score is calculated based on three factors - expected click through rate, Ad relevance and landing page user experience.

Google assigns a score on a scale of 1 to 10. This score influences the cost of your keywords and the effectiveness of your Search Ad campaign.

There are many metrics that we use to define and measure the success of our Google Ads services, including:

1. Conversions
2. Conversion Rate
3. Click Through Rates (CTR)
4. Cost Per Click (CPC)
5. Cost Per Acquisition (CPA)
6. Return on Ad Spend (ROAS)
7. Search Impressions

No, Google Ads does not affect SEO. While using Google Ads, your company pays for your web pages to be seen in google search engine result pages. In contrast, SEO is based on the content that you put on your website and how optimised your pages are for search engines.

Your Google Ads strategy is working if you start seeing an increase in relevant website traffic, leads and sales. You don’t have to do this alone! Let’s talk about the work that’s important to you and get started!

This is dependent on whether you have the internal capabilities, budget and time to improve your online presence and generate leads for your business. Collaborating with industry experts who are skilled and can offer practical advice will unlock powerful growth opportunities for your business.

This depends on your current situation and needs. We aim to complete this within one month. Our technical and marketing teams make sure that we have a deep understanding of your business and your customers. We ensure that all of the tools and building blocks are in place. This includes marketing personas, analytics configuration, reporting set up, keyword research, SEO optimisation and anything else that needs to be done.

By the end of onboarding, our team will be an extension of your team and the technical set up will be in place to start creating content.

The short answer is to start by scheduling your no obligation discovery call.

INNMCO works with companies who are serious about growth and understand that long term success doesn’t happen overnight. You will need to be patient and invest a minimum amount so we can do the work required to achieve results.

No. We offer flexible commitment terms. We offer 3 search engine marketing (SEO & Google Ads) packages (Start, Grow, Scale) to meet your specific business needs and goals. Select a search engine marketing package to kickstart your journey to grow web traffic, leads and sales!