What is SEO Content Writing?

What is SEO Content Writing?
  • October 22, 2023

 

 

What is SEO Content Writing?

SEO content writing is the process of writing content with the goal of ranking higher on search engines. Content needs to be written in a way that includes relevant keywords, addresses user intent, incorporates quality content and has good readability.

 

Table of Contents

1. Brainstorm a list of topics

2. Research keywords and incorporate into writing

3. Create content that matches user intent

4. Implement on page SEO

5. Case study on how to increase search engine visibility and generate quality leads

 

1. Brainstorm a list of topics

Identify questions that your target audience is searching for? You may have picked this from your user interviews. Alternatively, you can find these questions while doing keyword research using tools like Semrush and Ahrefs.

 

2. Research keywords and incorporate them into your writing

Keywords research is important because these words are being used by your target audience in their search queries. Keyword research tools like Semrush and Ahrefs have a huge database of keywords that are being queried in search engines.

This will give you an idea about search volumes for some of these keywords i.e. the average number of monthly searches for a given keyword over a 12 month period.

It will also give you an idea about keyword difficulty i.e. how easy or difficult would it be for a website to rank organically in search engine results.

After you have a made a choice of the keywords that you want to incorporate into your writing of a blog or web page, start creating useful content.

 

3. Create quality content that matches the search intent of the user

Create quality content that addresses the needs, goals and challenges of your target audience. The higher the quality of your content, the more likely that Google search engine ranks your content higher in google search engine results pages. This will lead to more clicks. You will see an increase in web traffic, leads and sales.

Write content in a way that matches the search intent of the buyer. There are 4 main types of search intent.

  1. Navigational - When users want to find a specific page (e.g. INNMCO’s SEO service page)

  2. Informational - When users want to learn more about a topic (e.g. A blog post on ‘What is SEO?’)

  3. Commercial - When a user wants to do research before making a buying decision (e.g. INNMCO vs another digital marketing agency)

  4. Transactional - When a user wants to complete a specific action, like scheduling a SEO consultation.

4. Implement On-page SEO

Incorporate relevant keyword in your page headline, title, meta description, body of the page etc. Do not stuff keywords everywhere, as google penalises you for this. Make your page informative for your target audience while incorporating keywords that your target audience may use in their search queries or search terms.

 

Page title

Incorporate keywords in your page title keeping in view the relevance of your keyword to your content. Consider keywords that is used by your target buyer in their search queries. Your buyer will click on your blog post, if your title captures their user intent and conveys information that addresses their needs.

In the below example, the title conveys a quick snapshot of the content of the blog. A user looking to learn more about search engine optimisation will click on the link and read the blog post.

Title -  What is SEO - INNMCO

 

Meta descriptions

Include a description of what your page is about. Incorporate your keywords in a way that makes the page description as informative as possible for your target audience.

In the below example, the meta description conveys a quick snapshot of the content of the blog. A user looking to learn more about search engine optimisation will click on the link and read the blog post.

Meta Description - What is SEO - INNMCO

 

Page header

Your page headline should convey to the user what your page is about. Incorporate your keyword in your page header, where ever possible.

Blog Header - What is Search Engine Optimisation

 

Alternative text for images

Include an alternative text for the images used in a page or blog post. This helps google crawlers or bots understand what your image is about.

 

Page URLs

Your url should convey to the user what your page is about. Try incorporating your keyword in your url.

URL  -  What is SEO - INNMCO

 

Internal linking of pages

Link your website pages to each other. This helps google crawlers to understand your website structure and architecture. This also directs buyers to the next best content that they should be reading on your website.

 

Latent Semantic Indexing (LSI)

These are conceptually related keywords that search engines use to understand the content on your web page.

In the below example, the search engine will use the conceptually related keywords to understand the content on the blog post ‘search engine optimisation’. 

SEO - LSI diagram

 

 

Conclusion

During SEO content writing, the content needs to be writtten in a way that includes relevant keywords, addresses user intent, incorporates quality content and has good readability. Read this blog, to learn more about how to implement a SEO strategy for your website.

 

Watch an example to learn how a B2B company generated quality leads by increasing average daily impressions in search by 200%

 

Webinar - Case Study - Increase search engine visibility. Generate quality leads.- INNMCO (1200 × 400 px)

 

Contact our team

Grow your business with inbound marketing. Are you looking to build trust by addressing buyer needs at different stages in the buyer’s journey, raise brand awareness and generate quality leads by improving website visibility in search, attract buyers to your website and convert quality leads into customers? 
 
We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:
 

1. Content Marketing.

We use a human centred design approach to understand your target audience. Analyse how your product or service is perceived by your target audience. Find out what message resonates with them. Learn how to position your product with your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel.

2. Search Engine Optimisation.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine optimisation campaigns to raise brand awareness and generate leads for your business. Our search engine optimisation services include Organic Search Audit and Search Engine Optimisation services.

3. Paid Search.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create paid search campaigns to raise brand awareness and generate leads for your business. Our google ads management services include Paid Search Audit and Paid Search (Google Ads - formerly Google AdWords).

4. Website Design and Development

Attract buyers by creating valuable content and experiences tailored for them. We design and build websites with HubSpot CMS hub. We use website themes and templates from the HubSpot themes and templates marketplace. This speeds up website build for your business. We help businesses implement blogs, live chat, landing pages and forms which are the foundation of an inbound marketing approach.

 

Book a digital marketing audit

Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO

  

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