Table of Contents
1. Clarity on your value proposition, positioning and messaging to your customer
2. Choose the right content management system for your website
- The ability to log into one platform to manage websites, blogs, landing pages, forms, email marketing and leads.
- Access to advanced CMS capabilities as the business grows. These advanced capabilities include advanced SEO, marketing automation and additional website pages.
- CMS integration with the CRM. The CMS should have the capability to sent leads to the CRM.
- CMS integration with other marketing tools like email marketing. This would enable us to nurture leads from website, blogs and landing pages.
- User experience.
- Price of the CMS.
Read our blog to learn more about my step by step process of building a website on HubSpot CMS.
3. Create high quality content for your target audience
4. Choose the right keywords to represent your products or services or content
5. Implement on-page SEO
Page title - Make your title as informative as possible for your target audience. Incorporate keywords keeping in view the relevance of your keyword to the content and the terms that your target audience searches for.
Page header - Your page headline should convey to the user what your page is about. Incorporate your keyword in your page header, where ever possible.
Meta descriptions - Include a description of what your page is about. Incorporate your keywords in a way that makes the page description as informative as possible for your target audience. Utilise keywords that your target audience searches for.
Alternative text for images - Include an alternative text for the images used in a page. This helps google crawlers understand what your image is about.
Page URLs - Your url should convey to the user what your page is about. Try incorporating your keyword in your url.
Internal linking of pages - Link pages to each other. This should be done keeping in view your website architecture and the flow that you want your users to take while they arrive at a page in your website.
6. Implement technical SEO
7. Setup your google business profile
8. Build high quality backlinks to your website
9. Use tools like google search console
Eight ways to promote your business online
Now that you are on your way to implementing a SEO strategy for your website. How do you go about promoting your business online?
As an entrepreneur, I wanted to build trust with my buyer by addressing their needs at different stages in the buyer’s journey. I also wanted to raise brand awareness and generate quality leads. In this blog, I share eight areas to focus while promoting your business online.
Start by creating a digital marketing strategy for your business. Consider popular digital channels like website, search, social media and emails. Organise leads in a CRM. Choose an integrated sales and martech stack to minimise the challenges associated with managing multiple systems.
Prototype and test your value proposition, product positioning and messaging with your target audience. A poor value proposition, product positioning and messaging will get reflected in your SEO results.
Choose the right content management system for your website. This provides a firm technical foundation for implementing a search engine optimisation strategy for your business website.
Choose the right keywords. Implement on-page SEO and technical SEO. Setup your google business profile. Build high quality backlinks to gain more credibility. Use tools like google search console while implementing a SEO strategy for your website.
Read why B2B SEO is important for your business and how to build an effective content marketing funnel.
Watch an example to learn how a B2B company generated quality leads by increasing average daily impressions in search by 200%
Contact our team
We use a human centred design approach to understand your target audience. Analyse how your product or service is perceived by your target audience. Find out what message resonates with them. Learn how to position your product with your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel.
We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine optimisation campaigns to raise brand awareness and generate leads for your business. Our search engine optimisation services include Organic Search Audit and Search Engine Optimisation (SEO) services.
3. Paid Search.
We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create paid search campaigns to raise brand awareness and generate leads for your business. Our google ads management services include Paid Search Audit and Paid Search (Google Ads - formerly Google AdWords).
Attract buyers by creating valuable content and experiences tailored for them. We design and build websites with HubSpot CMS hub. We use website themes and templates from the HubSpot themes and templates marketplace. This speeds up website build for your business. We help businesses implement blogs, live chat, landing pages and forms which are the foundation of an inbound marketing approach.