Updated on: August 22, 2024
SEO Strategy
Table of Contents
1. Clarity on product positioning & messaging
2. Select a content management system
3. Create high quality content
7. Create a google business profile
8. Obtain high quality backlinks
9. SEO Tools - Google Search Console
10. Case Study - How to drive revenue growth from B2B SEO?
1. Clarity on your value proposition, positioning and messaging to your customer
2. Choose the right content management system for your website
- The ability to log into one platform to manage websites, blogs, landing pages, forms, email marketing and leads.
- Access to advanced CMS capabilities as the business grows. These advanced capabilities include advanced SEO, marketing automation and additional website pages.
- CMS integration with the CRM. The CMS should have the capability to sent leads to the CRM.
- CMS integration with other marketing tools like email marketing. This would enable us to nurture leads from website, blogs and landing pages.
- User experience.
- Price of the CMS.
Read our blog to learn more about my step by step process of building a website on HubSpot CMS.
3. Create high quality content for your target audience
4. Choose the right keywords to represent your products or services or content
5. Implement on-page SEO
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Page title - Make your title as informative as possible for your target audience. Incorporate keywords keeping in view the relevance of your keyword to the content and the terms that your target audience searches for.
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Page header - Your page headline should convey to the user what your page is about. Incorporate your keyword in your page header, where ever possible.
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Meta descriptions - Include a description of what your page is about. Incorporate your keywords in a way that makes the page description as informative as possible for your target audience. Utilise keywords that your target audience searches for.
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Alternative text for images - Include an alternative text for the images used in a page. This helps google crawlers understand what your image is about.
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Page URLs - Your url should convey to the user what your page is about. Try incorporating your keyword in your url.
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Internal linking of pages - Link pages to each other. This should be done keeping in view your website architecture and the flow that you want your users to take while they arrive at a page in your website.
6. Implement technical SEO
7. Setup your google business profile
Make sure your business has a google business profile (formerly known as google my business). A google business profile provides some information about your business to your prospective customers. You are able to enter information about your products and services, your working hours, address, website , contract information etc. You can also post updates about your business.
This enables your prospective customers to find your business, get more information about what you do and write reviews on your company’s products or services.
Online business without a physical presence can also have their information displayed. It is imperative to maintain contact with your customers. A google business profile can be created for free.
8. Build high quality backlinks to your website
9. Use tools like google search console
Eight ways to promote your business online
Now that you are on your way to implementing a SEO strategy for your website. How do you go about promoting your business online?
As an entrepreneur, I wanted to build trust with my buyer by addressing their needs at different stages in the buyer’s journey. I also wanted to raise brand awareness and generate quality leads. In this blog, I share eight areas to focus while promoting your business online.
Start by creating a digital marketing strategy for your business. Consider popular digital channels like website, search, social media and emails. Organise leads in a CRM. Choose an integrated sales and martech stack to minimise the challenges associated with managing multiple systems.
Conclusion
Prototype and test your value proposition, product positioning and messaging with your target audience. A poor value proposition, product positioning and messaging will get reflected in your SEO results.
Choose the right content management system for your website. This provides a firm technical foundation for implementing a search engine optimisation strategy for your business website.
Choose the right keywords. Implement on-page SEO and technical SEO. Setup your google business profile. Build high quality backlinks to gain more credibility. Use tools like google search console while implementing a SEO strategy for your website.
Read why B2B SEO is important for your business and how to build an effective content marketing funnel.
Watch on-demand webinar - How to drive revenue growth from B2B SEO?
Book a digital marketing audit
Are you looking to build trust, improve website visibility in search & convert leads into customers?
If you answered yes, schedule a digital marketing consultation now!
Written by Anees Misbahudeen
Founder & Digital Marketing Director, INNMCO
Hello, I am Anees. I empower B2B companies to grow online using Google Ads, SEO and email marketing. I enable businesses to translate a vision for online marketing into a coherent digital marketing strategy. Creating engaging content is my way to increase web traffic, leads and sales.
I have supported the growth story of 30+ brands in software, financial services, automotive & B2B industries. I am Google Ads search certified. I hold HubSpot & Semrush certifications. I hold an MBA (Executive) from AGSM, UNSW Business School.
About INNMCO
We’re INNMCO (pronounced IN-EM-COH).
Our mission is to empower founders, CEOs and marketing leaders at B2B companies to drive revenue growth from Google search and email marketing.
We believe that inbound marketing accelerates revenue growth. We’re your go to team for writing engaging content that ranks high on search engines, increases web traffic, generates quality leads and drives revenue growth for your business. We have a combined experience of 10+ years in SEO, Google Ads, email marketing and content marketing. We have supported the growth story of 30+ brands in software, financial services, manufacturing, automotive and B2B industries.
INNMCO - INNovation & Marketing COmpany
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