What is a Google Business Profile?

A google business profile provides some information about your business to your prospective customers. You are able to enter information about your products and services, your working hours, address, website , contract information etc.

Online business without a physical presence can also have their information displayed. It is imperative to maintain contact with your customers. A google business profile can be created for free.

2. Benefits of google business profile

A google business profile has the following benefits:

Increase visibility on google search results.

A google business profile helps you to increase your business visibility in google search results (See below image). If your business has a well optimised google business profile, you are more likely to appear in these results.

If your prospective customer is near you and searches for your business with a search term (e.g. inbound marketing agencies in surry hills), your business is more likely to appear in the geo located search results if it is well optimised.

Increase business credibility with reviews

The star rating (it ranges from 1 to 5) next to your business profile in google search results is an average of all reviews that you have obtained from your customers. The reviews provide feedback for your business. You can reply to your customer reviews via google business profile. Responding to reviews is a good way to built trust with your customer.

Share your business information with prospective customers

You can share your business information such as website, what services you provide, contact details, appointment scheduling etc. You can also provide updates to your customers via google business profile.