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Updated on: September 03, 2025
Google Business Profile: What is it?
Google Business Profile (previously known as Google My Business) allows you (business owners) to reach your prospective customers via google search and google maps.
A Google Business Profile allows you to increase your website visibility and build trust with your prospective buyers via product reviews. A Google Business profile should be part of your long term SEO strategy.
Table of Contents
1. What is a Google Business Profile?
2. Benefits of Google Business Profile
3. Case Study - How to get the most out of B2B SEO?
1. What is a google business profile?
A google business profile provides some information about your business to your prospective customers. You are able to enter information about your products and services, your working hours, address, website , contract information etc.
Online business without a physical presence can also have their information displayed. It is imperative to maintain contact with your customers. A google business profile can be created for free.
2. Benefits of google business profile
A google business profile has the following benefits:
Increase visibility on google search results.
A google business profile helps you to increase your business visibility in google search results (See below image). If your business has a well optimised google business profile, you are more likely to appear in these results.
If your prospective customer is near you and searches for your business with a search term (e.g. inbound marketing agencies in surry hills), your business is more likely to appear in the geo located search results if it is well optimised.
Increase business credibility with reviews
The star rating (it ranges from 1 to 5) next to your business profile in google search results is an average of all reviews that you have obtained from your customers. The reviews provide feedback for your business. You can reply to your customer reviews via google business profile. Responding to reviews is a good way to built trust with your customer.
Share your business information with prospective customers
You can share your business information such as website, what services you provide, contact details, appointment scheduling etc. You can also provide updates to your customers via google business profile.
Conclusion
A google business profile helps you to increase your business visibility in google search results, built trust with your customer via product reviews and drive traffic to your website when someone is looking for your product.
Watch Case Study - How to get the most out of B2B SEO?
Book Your Free SEO Audit!
Written by
Anees Misbahudeen
Founder and Chief Growth Strategist | INNMCO
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Anees is the Founder and Chief Growth Strategist at INNMCO. INNMCO is a Sydney‑based SEO, Google Ads and content marketing agency focused on driving growth for SaaS companies. Anees works with SaaS teams to improve visibility where it matters. This includes ranking at the top of search results and being referenced in AI‑driven answers. With over a decade of experience, he has supported 30+ brands across SaaS, finance, automotive and startups, delivering measurable growth.
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