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What is a Google Business Profile?
Google Business Profile (previously known as Google My Business) allows you (business owners) to reach your prospective customers via google search and google maps.
A Google Business Profile allows you to increase your website visibility and build trust with your prospective buyers via product reviews.
Table of Contents
1. What is a Google Business Profile?
2. Benefits of Google Business Profile
3. Case Study on how to increase search engine visibility and generate quality leads
1. What is a google business profile?
A google business profile provides some information about your business to your prospective customers. You are able to enter information about your products and services, your working hours, address, website , contract information etc.
Online business without a physical presence can also have their information displayed. It is imperative to maintain contact with your customers. A google business profile can be created for free.
2. Benefits of google business profile
A google business profile has the following benefits:
Increase visibility on google search results.
A google business profile helps you to increase your business visibility in google search results (See below image). If your business has a well optimised google business profile, you are more likely to appear in these results.
If your prospective customer is near you and searches for your business with a search term (e.g. inbound marketing agencies in surry hills), your business is more likely to appear in the geo located search results if it is well optimised.
Increase business credibility with reviews
The star rating (it ranges from 1 to 5) next to your business profile in google search results is an average of all reviews that you have obtained from your customers. The reviews provide feedback for your business. You can reply to your customer reviews via google business profile. Responding to reviews is a good way to built trust with your customer.
Share your business information with prospective customers
You can share your business information such as website, what services you provide, contact details, appointment scheduling etc. You can also provide updates to your customers via google business profile.
Conclusion
A google business profile helps you to increase your business visibility in google search results, built trust with your customer via product reviews and drive traffic to your website when someone is looking for your product.
Watch an example to learn how a B2B company generated quality leads by increasing average daily impressions in search by 200%
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Contact our team
Are you looking to build trust with your buyer by addressing their needs at different stages in the buyer’s journey? Are you looking to raise brand awareness and generate quality leads for your business by improving your website visibility in search? Are you looking to attract buyers to your website and convert quality leads into customers?
If you answered yes, we can help! We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:
1. Search Engine Optimisation (SEO).
Are you looking to drive revenue growth from organic search? We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business! Our SEO campaigns utilise ‘target keywords’ used by prospective buyers, has potential to increase search engine rankings and organic traffic in the long term.
2. Google Ads.
Are you looking to drive revenue growth from Google Ads? We create paid search campaigns that increases web traffic 🚦 and generates quality leads 👑 for your business! Our google ads management services includes a paid search audit and paid search campaigns (Google Ads - formerly Google AdWords).
3. Email Marketing.
Are you looking to drive revenue growth from email marketing? Our email marketing services in Sydney will enable you to nurture leads who are interested in your products or services. We write engaging content that increases web traffic 🚦 and generates sales opportunities 👑 for your business! Our email marketing services uses a human centred design approach to understand your target audience, has potential to increase website traffic and generate sales conversations in the long term.
Are you looking to drive revenue growth from content marketing? We create content prototypes to find out what message resonates with your target audience and how your product messaging is perceived by them. We write quality content to address buyer needs at different stages of the buying journey and marketing funnel - content audit, content marketing strategy, content management. Our SEO content writing services includes website content, blog posts, videos, webinars and email marketing.
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Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO
