What is a Google Business Profile?

What is a Google Business Profile?
  • February 27, 2024

 

 

What is a Google Business Profile?

Google Business Profile (previously known as Google My Business) allows you (business owners) to reach your prospective customers via google search and google maps.

A Google Business Profile allows you to increase your website visibility and build trust with your prospective buyers via product reviews.

 

Table of Contents

1. What is a Google Business Profile?

2. Benefits of Google Business Profile

3. Case Study on how to increase search engine visibility and generate quality leads

 

 

1. What is a google business profile?

A google business profile provides some information about your business to your prospective customers. You are able to enter information about your products and services, your working hours, address, website , contract information etc.

Online business without a physical presence can also have their information displayed. It is imperative to maintain contact with your customers. A google business profile can be created for free.

 
Google Business Profile - INNMCO

 

2. Benefits of google business profile

A google business profile has the following benefits:

 

Increase visibility on google search results.

A google business profile helps you to increase your business visibility in google search results (See below image). If your business has a well optimised google business profile, you are more likely to appear in these results.

If your prospective customer is near you and searches for your business with a search term (e.g. inbound marketing agencies in surry hills), your business is more likely to appear in the geo located search results if it is well optimised.

 
Inbound digital marketing agencies in Surry hills

 

Increase business credibility with reviews

The star rating (it ranges from 1 to 5) next to your business profile in google search results is an average of all reviews that you have obtained from your customers. The reviews provide feedback for your business. You can reply to your customer reviews via google business profile. Responding to reviews is a good way to built trust with your customer.

Star rating - Reviews - INNMCO

 

Share your business information with prospective customers

You can share your business information such as website, what services you provide, contact details, appointment scheduling etc. You can also provide updates to your customers via google business profile.

Business updates - INNMCO

 

 

Conclusion

A google business profile helps you to increase your business visibility in google search results, built trust with your customer via product reviews and drive traffic to your website when someone is looking for your product.

 

Watch an example to learn how a B2B company generated quality leads by increasing average daily impressions in search by 200%

 

Webinar - Case Study - Increase search engine visibility. Generate quality leads.- INNMCO (1200 × 400 px)

 

Contact our team

Grow your business with inbound marketing. Are you looking to build trust by addressing buyer needs at different stages in the buyer’s journey, raise brand awareness and generate quality leads by improving website visibility in search, attract buyers to your website and convert quality leads into customers? 
 
We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:
 

1. Content Marketing.

We use a human centred design approach to understand your target audience. Analyse how your product or service is perceived by your target audience. Find out what message resonates with them. Learn how to position your product with your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel.

2. Search Engine Optimisation.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine optimisation campaigns to raise brand awareness and generate leads for your business. Our search engine optimisation services include Organic Search Audit and Search Engine Optimisation services.

3. Paid Search.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create paid search campaigns to raise brand awareness and generate leads for your business. Our google ads management services include Paid Search Audit and Paid Search (Google Ads - formerly Google AdWords).

4. Website Design and Development

Attract buyers by creating valuable content and experiences tailored for them. We design and build websites with HubSpot CMS hub. We use website themes and templates from the HubSpot themes and templates marketplace. This speeds up website build for your business. We help businesses implement blogs, live chat, landing pages and forms which are the foundation of an inbound marketing approach.

 

Book a digital marketing audit

Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO

  

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