Why B2B SEO?

When it comes to ranking factors there are no differences between B2B SEO and B2C SEO.

B2B SEO targets a very low search volume in their keywords. In contrast, B2C SEO targets a very high volume in their search keywords. B2B keywords have high cost per click (CPC). In contrast B2C keywords have a low cost per click (CPC).

In B2B SEO, the target audience are business decision makers. In B2C SEO, the target audience is the consumer audience. In B2B SEO, the website outcome is typically a lead or a consultation or a request for a demo. In B2C SEO, the website outcome is typically a lead or a sale.

In B2B SEO, you are trying to establish a relationship with your potential buyer. The sales cycles are longer in B2B selling. In B2C SEO, the sales cycles are shorter and the focus is on driving sales quickly.

3. Why is B2B SEO important?

Create brand awareness for your business

B2B SEO is used to create brand awareness with your prospective buyer. Most buyer’s begin their buyer’s journey with google search. By optimising web pages, B2B businesses can increase brand awareness with prospective buyers.

This is achieved by getting your pages highly ranked for keywords that your buyer searches for in their search queries. This will put your B2B business in front of prospective buyers while they are looking for a solution to their problem.

It is important to create content that addresses a buyer’s need at different stages of the buyers journey. Another way to look at this is by creating content for different stages of the marketing funnel - awareness, consideration and decision stages.

Your content will help the buyer form a perception about your brand. Your content will help build trust with your potential buyer. When they are ready to evaluate different solution options, your business will most likely make it to their consideration list.

Increase your credibility in the industries that you operate

Creating quality content together with link building (an SEO activity) will help build your B2B businesses’s reputation. This will increase the likelihood of your content being ranked higher in google search engine results pages (SERPs).

The more your business website is referenced by credible sources, the higher your credibility. Your B2B business will be seen as a source of credible information and this will increase trust with your buyers. All this helps in increasing your website traffic.

Increase website traffic

Increasing website traffic is a marketing goal pursued by many B2B businesses. The higher the rankings of your keywords enables you to position your website in front of prospective buyers. The top three positions in google search engine results pages accounts for majority of the clicks.

This will increase the number of clicks and subsequently your website traffic. Your buyer will start to form a perception of what you have to offer. When they are ready to make a purchase, they will add your business to their consideration list.

Increase conversions

Know your target audience very deeply. Understand their needs, goals and challenges. This will enable you to create quality content that addresses their needs at different stages of the buyer’s journey.

This will enable you to attract the right audience to your website. You will increase the likelihood of conversions, if you have the right call to actions (CTAs) at your respective landing pages.

4. How to build an effective content marketing funnel for a B2B website?

Are you looking to build trust with your buyer by addressing their needs at different stages in the buyer’s journey? Are you looking to raise brand awareness and generate quality leads for your business by improving your website visibility in search? Are you looking to attract buyers to your website and convert quality leads into customers?

If you answered yes, we can help! We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:  

Are you looking to drive revenue growth from organic search? We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business! Our SEO campaigns utilise ‘target keywords’ used by prospective buyers, has potential to increase search engine rankings and organic traffic in the long term.

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Are you looking to drive revenue growth from email marketing? Our email marketing services in Sydney will enable you to nurture leads who are interested in your products or services. We write engaging content that increases web traffic 🚦 and generates sales opportunities 👑 for your business!  Our email marketing services uses a human centred design approach to understand your target audience, has potential to increase website traffic and generate sales conversations in the long term.

4. Content Marketing.