Why Paid Search?

Why Paid Search?
  • November 27, 2023

 

 

Why Paid Search?

Paid Search ads enables you (advertisers) to display your website or landing page at the top of search results. This will drive more quality traffic to your website. More quality traffic means more prospective buyers.

Search engines like google use the pay per click advertising model. You only pay when your target audience clicks on your ad and views your web page or landing page. This blog explains ‘Why paid search?’.

 

Table of Contents

1. What is the importance of paid search?

2. Benefits of paid search

3. Case Study on how to increase search engine visibility and generate quality leads

 

 

1. What is the importance of paid search?

It is estimated that Google handles approximately 8.5 billion searches per day.

Paid search is a source of traffic acquisition for your business. Other traffic acquisition sources include organic search and social media marketing.

 

2. Benefits of paid search

Paid search can help your business acquire quality leads and sales.

Paid search helps drive revenue for your business. When your ad is at the top of a prospective buyer’s search results, the more the chance, they click on your ad and buy something. Web traffic that is aligned to your buyer persona will have a higher conversion rate.

 

Reach your target audience

With keyword research, your business can target buyers that are most likely in the market for offerings similar to yours. More quality traffic means more prospective buyers.

People are 4 times likely to click on a paid search ad on google than on other search engines. Business typically make an average of $2 revenue for every dollar spent on google paid search ads.

 

Faster results

Unlike SEO, your business can see immediate results with paid search ad campaigns. Your paid search ads target buyers with high intent. When people have a need or a want, they use keywords to search for information about products available in the market.

Your prospective buyer starts considering your products, when your offerings are aligned to their needs and wants. Your buyer starts evaluating your offerings alongside other offerings, prior to making a decision.

 

Pay only when someone clicks on your ad

Search engines operate using a bidding approach, where they bid for keywords. The price for keywords are dictated by the market. You only pay when someone clicks on your search ad.

 

Paid search enables experimentation

Paid search enables you to experiment with headlines, keywords and ad copy. You can use paid search analytics to determine how successful your campaigns are. You can use this information to improve the effectiveness of your digital marketing campaigns.

You can track how many times your ads appeared to your prospective buyers (impressions) or how many times people clicked on your ad (Number of clicks) or what is the cost of each click (cost per click) or how many people are taking an action that you want them to take on your website or landing page (conversions).

 

Paid search enables tracking of ad spend

Paid search enables you (advertisers) to track how much you are spending on your campaign, keywords and ad. This enables you (advertisers) to make necessary amends based on campaign performance.

If you have a time sensitive offer (e.g. a sale) for your buyers, you can use google ads to create paid search campaigns. Your ads will start appearing immediately in google search results. Your can turn off a paid search campaign, once that time sensitive offer expires.

This enables you to get your products in front of your buyers while at the same time track you ad spend. 

 

 

Conclusion

Paid search is important for your web content to be found in search results. It enables website owners to generate high quality traffic by targeting buyers that are most likely in the market for offerings similar to yours.
 
Unlike SEO, your paid search campaign generates faster results as it targets buyers with high intent. You only pay when someone clicks on your paid search ad. Paid search enables you to experiment with headlines, keywords and ad copy. It enables you to track your ad spend and make decisions based on paid search campaign results.
 

Watch an example to learn how a B2B company generated quality leads by increasing average daily impressions in search by 200%

 

Webinar - Case Study - Increase search engine visibility. Generate quality leads.- INNMCO (1200 × 400 px)

 

Contact our team

Grow your business with inbound marketing. Are you looking to build trust by addressing buyer needs at different stages in the buyer’s journey, raise brand awareness and generate quality leads by improving website visibility in search, attract buyers to your website and convert quality leads into customers? 
 
We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:
 

1. Content Marketing.

We use a human centred design approach to understand your target audience. Analyse how your product or service is perceived by your target audience. Find out what message resonates with them. Learn how to position your product with your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel.

2. Search Engine Optimisation.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine optimisation campaigns to raise brand awareness and generate leads for your business. Our search engine optimisation services include Organic Search Audit and Search Engine Optimisation services.

3. Paid Search.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create paid search campaigns to raise brand awareness and generate leads for your business. Our google ads management services include Paid Search Audit and Paid Search (Google Ads - formerly Google AdWords).

4. Website Design and Development

Attract buyers by creating valuable content and experiences tailored for them. We design and build websites with HubSpot CMS hub. We use website themes and templates from the HubSpot themes and templates marketplace. This speeds up website build for your business. We help businesses implement blogs, live chat, landing pages and forms which are the foundation of an inbound marketing approach.

 

Book a digital marketing audit

Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO

  

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