How to generate leads using HubSpot forms?

I was looking for ways to provide gated content like white papers to potential buyers. In this blog, I will take you through how to generate leads using HubSpot forms. Keep reading to find out more!

1. Inbound marketing approach

2. Why use HubSpot forms?

3. Types of HubSpot forms

4. Capabilities of HubSpot forms

5. Content Management System

6. Eight ways to promote your business online

1. Inbound marketing approach to generate leads

We use an inbound marketing approach to create brand awareness and generate leads. This approach is firmly rooted in attracting buyers by creating valuable content and experiences tailored to them. One of the pre-requisites for generating leads is to create and implement a content marketing strategy.

Provide useful information to your ideal customer at various stages of their buying journey with your organisation. It’s important to have a good understanding of your target market needs and what their buying journey looks like. This is key to executing a content marketing strategy.

Find ways to provide useful information to your target market in exchange for an email address or other information that your require to service them. A higher purchase intent from potential customers will prompt them to leave their email address in exchange for useful information that addresses their needs.

Distributing relevant content articles via social media is a great way to get your message across and promote your business.

2. Why do I need to use HubSpot forms?

To generate leads! You can create a form to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion). It is important to be aware of your website objectives, prior to deciding what kind of website conversions you want to set up on your website. If you need some assistance with website strategy, website objectives, website conversions or setting up website forms using HubSpot. Schedule a digital marketing audit.

3. Types of HubSpot forms

There are few form options available in HubSpot. One example of a HubSpot form is the ‘pop up’ form. There are two variants to the pop form - left pop up and right pop up forms. The primary difference between the left pop up form vs. right pop up form, is where they appear on your screen (left or right, as evident in the name). You can choose the web page(s), where you want your forms to appear.

4. Capabilities of HubSpot forms

You can choose to switch off forms for small devices like mobile phone users. You can make decisions on when to trigger the form (example: 50% screen scroll). In case a buyer closes a form, you can make decisions on when to next display the form to the buyer.

5. Choose the right content management system for your website

I wanted to build a website for my business. I signed up for a website builder tool to start this process. I wasn’t quite aware of the website builder tool’s SEO capabilities. I built and launched my website using this tool.

Over time, I realised that the website builder tool had many limitations including the ability to implement SEO strategies for blog posts. I changed my website builder tool, as it was stifling me from implementing my SEO strategy for my business.

Some factors that our digital marketing agency utilised while shortlisting a CMS tool include:

The ability to log into one platform to manage websites, blogs, landing pages, forms, email marketing and leads.
Access to advanced CMS capabilities as the business grows. These advanced capabilities include advanced SEO, marketing automation and additional website pages.
CMS integration with the CRM. The CMS should have the capability to sent leads to the CRM.
CMS integration with other marketing tools like email marketing. This would enable us to nurture leads from website, blogs and landing pages.
Price of the CMS.

Read our blog ‘Why I chose an integrated sales and martech stack’ on how we chose our CMS platform.

Read our blog to learn more about my step by step process of building a website on HubSpot CMS.

6. Eight ways to promote your business online

Now that you are on your way to creating a website. How do you go about promoting your business online?

As an entrepreneur, I wanted to build an online presence to reach my target audience, generate leads and convert leads to paying customers. In this blog, I share eight areas to focus while promoting your business online.

Start by creating a digital marketing strategy for your business. Consider popular digital channels like website, search, social media and emails. Organise leads in a CRM. Choose an integrated sales and martech stack to minimise the challenges associated with managing multiple systems. Find out more.

Conclusion

To conclude, we used an inbound approach to create brand awareness and generate leads for our business. This approach is firmly rooted in creating valuable content and experiences for your user.

Distribute relevant content via search, social media, email etc. Use HubSpot forms to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion).

NOTE:

After signing up for HubSpot, I joined the HubSpot Solutions Provider program to enable my clients to grow their business using HubSpot. My views are based on my experiences using HubSpot. My views may be biased. Please thoroughly evaluate your options with regard to marketing/ sales/ website tools and how they meet your specific needs before purchasing any tools.

Contact our team

Are you looking to build trust with your buyer by addressing their needs at different stages in the buyer’s journey? Are you looking to raise brand awareness and generate quality leads for your business by improving your website visibility in search? Are you looking to attract buyers to your website and convert quality leads into customers?

If you answered yes, we can help! We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:

1. Search Engine Optimisation (SEO).

Are you looking to drive revenue growth from organic search? We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business! Our SEO campaigns utilise ‘target keywords’ used by prospective buyers, has potential to increase search engine rankings and organic traffic in the long term.

2. Google Ads.

Are you looking to drive revenue growth from Google Ads? We create paid search campaigns that increases web traffic 🚦 and generates quality leads 👑 for your business! Our google ads management services includes a paid search audit and paid search campaigns (Google Ads - formerly Google AdWords).

3. Email Marketing.

Are you looking to drive revenue growth from email marketing? Our email marketing services in Sydney will enable you to nurture leads who are interested in your products or services. We write engaging content that increases web traffic 🚦 and generates sales opportunities 👑 for your business! Our email marketing services uses a human centred design approach to understand your target audience, has potential to increase website traffic and generate sales conversations in the long term.

4. Content Marketing.

Are you looking to drive revenue growth from content marketing? We create content prototypes to find out what message resonates with your target audience and how your product messaging is perceived by them. We write quality content to address buyer needs at different stages of the buying journey and marketing funnel - content audit, content marketing strategy, content management. Our SEO content writing services includes website content, blog posts, videos, webinars and email marketing.

Book a digital marketing audit

Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO

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