How to generate leads using HubSpot forms?

How to generate leads using HubSpot forms?
  • October 24, 2022
I was looking for ways to provide gated content like white papers to potential buyers. In this blog, I will take you through how to generate leads using HubSpot forms. Keep reading to find out more!
 
 
 
 

1. Inbound marketing approach to generate leads

We use an inbound marketing approach to create brand awareness and generate leads. This approach is firmly rooted in attracting buyers by creating valuable content and experiences tailored to them. One of the pre-requisites for generating leads is to create and implement a content marketing strategy.

Provide useful information to your ideal customer at various stages of their buying journey with your organisation. It’s important to have a good understanding of your target market needs and what their buying journey looks like. This is key to executing a content marketing strategy.

Find ways to provide useful information to your target market in exchange for an email address or other information that your require to service them. A higher purchase intent from potential customers will prompt them to leave their email address in exchange for useful information that addresses their needs.

Distributing relevant content articles via social media is a great way to get your message across and promote your business.

 

 

2. Why do I need to use HubSpot forms?

To generate leads! You can create a form to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion). It is important to be aware of your website objectives, prior to deciding what kind of website conversions you want to set up on your website. If you need some assistance with website strategy, website objectives, website conversions or setting up website forms using HubSpot. Schedule a digital marketing audit.
 
 

3. Types of HubSpot forms

There are few form options available in HubSpot. One example of a HubSpot form is the ‘pop up’ form. There are two variants to the pop form - left pop up and right pop up forms. The primary difference between the left pop up form vs. right pop up form, is where they appear on your screen (left or right, as evident in the name). You can choose the web page(s), where you want your forms to appear. 
 
 

4. Capabilities of HubSpot forms

You can choose to switch off forms for small devices like mobile phone users. You can make decisions on when to trigger the form (example: 50% screen scroll). In case a buyer closes a form, you can make decisions on when to next display the form to the buyer.
 
 
 

5. Choose the right content management system for your website

I wanted to build a website for my business. I signed up for a website builder tool to start this process. I wasn’t quite aware of the website builder tool’s SEO capabilities. I built and launched my website using this tool.
 
Over time, I realised that the website builder tool had many limitations including the ability to implement SEO strategies for blog posts. I changed my website builder tool, as it was stifling me from implementing my SEO strategy for my business.
 
Some factors that our digital marketing agency utilised while shortlisting a CMS tool include:
  1. The ability to log into one platform to manage websites, blogs, landing pages, forms, email marketing and leads.
  2. Access to advanced CMS capabilities as the business grows. These advanced capabilities include advanced SEO, marketing automation and additional website pages.
  3. CMS integration with the CRM. The CMS should have the capability to sent leads to the CRM.
  4. CMS integration with other marketing tools like email marketing. This would enable us to nurture leads from website, blogs and landing pages.
  5. Price of the CMS.
Read our blog  ‘Why I chose an integrated sales and martech stack’ on how we chose our CMS platform.

Read our blog to learn more about my step by step process of building a website on HubSpot CMS

 
 
 

6. Eight ways to promote your business online

Now that you are on your way to creating a website. How do you go about promoting your business online?

As an entrepreneur, I wanted to build an online presence to reach my target audience, generate leads and convert leads to paying customers. In this blog, I share eight areas to focus while promoting your business online.

Start by creating a digital marketing strategy for your business. Consider popular digital channels like website, search, social media and emails. Organise leads in a CRM. Choose an integrated sales and martech stack to minimise the challenges associated with managing multiple systems. Find out more.

 
 
 

Conclusion

To conclude, we used an inbound approach to create brand awareness and generate leads for our business. This approach is firmly rooted in creating valuable content and experiences for your user.

Distribute relevant content via search, social media, email etc. Use HubSpot forms to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion).

 

NOTE:

After signing up for HubSpot, I joined the HubSpot Solutions Provider program to enable my clients to grow their business using HubSpot. My views are based on my experiences using HubSpot. My views may be biased. Please thoroughly evaluate your options with regard to marketing/ sales/ website tools and how they meet your specific needs before purchasing any tools.
 
 

 

Contact our team

Grow your business with inbound marketing. Are you looking to build trust by addressing buyer needs at different stages in the buyer’s journey, raise brand awareness and generate quality leads by improving website visibility in search, attract buyers to your website and convert quality leads into customers? 
 
We are an inbound digital marketing agency, search engine marketing agency and content marketing agency based in Sydney, Australia. We are innovators and marketers with expertise in:
 

1. Content Marketing.

We use a human centred design approach to understand your target audience. Analyse how your product or service is perceived by your target audience. Find out what message resonates with them. Learn how to position your product with your target audience. We create content to address buyer needs at different stages of the buyer journey and marketing funnel.
 

2. Search Engine Optimisation (SEO).

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create search engine optimisation campaigns to raise brand awareness and generate leads for your business. Our search engine optimisation services include Organic Search Audit and Search Engine Optimisation (SEO) services.
 

3. Paid Search.

We craft digital marketing strategies to generate an inbound interest for your business, product or service. Create paid search campaigns to raise brand awareness and generate leads for your business. Our google ads management services include Paid Search Audit and Paid Search (Google Ads - formerly Google AdWords).
 

4. Website Design and Development

Attract buyers by creating valuable content and experiences tailored for them. We design and build websites with HubSpot CMS hub. We use website themes and templates from the HubSpot themes and templates marketplace. This speeds up website build for your business. We help businesses implement blogs, live chat, landing pages and forms which are the foundation of an inbound marketing approach.

 

Book a digital marketing audit

Anees Misbahudeen | Digital Marketing Director & Founder at INNMCO

 

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