How to generate leads using HubSpot forms?

I was looking for ways to provide gated content like white papers to potential buyers. In this blog, I will take you through how to generate leads using HubSpot forms. Keep reading to find out more!

 

 

Table of Contents

1. Inbound marketing approach

2. Why use HubSpot forms?

3. Types of HubSpot forms

4. Capabilities of HubSpot forms

5. Content Management System

6. Eight ways to promote your business online

 

 

 

1. Inbound marketing approach to generate leads

We use an inbound marketing approach to create brand awareness and generate leads. This approach is firmly rooted in attracting buyers by creating valuable content and experiences tailored to them. One of the pre-requisites for generating leads is to create and implement a content marketing strategy.

Provide useful information to your ideal customer at various stages of their buying journey with your organisation. It’s important to have a good understanding of your target market needs and what their buying journey looks like. This is key to executing a content marketing strategy.

Find ways to provide useful information to your target market in exchange for an email address or other information that your require to service them. A higher purchase intent from potential customers will prompt them to leave their email address in exchange for useful information that addresses their needs.

Distributing relevant content articles via social media is a great way to get your message across and promote your business.

 

 

To generate leads! You can create a form to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion). It is important to be aware of your website objectives, prior to deciding what kind of website conversions you want to set up on your website. If you need some assistance with website strategy, website objectives, website conversions or setting up website forms using HubSpot. Schedule a digital marketing audit.

 

 

There are few form options available in HubSpot. One example of a HubSpot form is the ‘pop up’ form. There are two variants to the pop form - left pop up and right pop up forms. The primary difference between the left pop up form vs. right pop up form, is where they appear on your screen (left or right, as evident in the name). You can choose the web page(s), where you want your forms to appear. 

 

 

You can choose to switch off forms for small devices like mobile phone users. You can make decisions on when to trigger the form (example: 50% screen scroll). In case a buyer closes a form, you can make decisions on when to next display the form to the buyer.

 

 

 

 

 

 

6. Eight ways to promote your business online

Now that you are on your way to creating a website. How do you go about promoting your business online?

As an entrepreneur, I wanted to build an online presence to reach my target audience, generate leads and convert leads to paying customers. In this blog, I share eight areas to focus while promoting your business online.

Start by creating a digital marketing strategy for your business. Consider popular digital channels like website, search, social media and emails. Organise leads in a CRM. Choose an integrated sales and martech stack to minimise the challenges associated with managing multiple systems. Find out more.

 

 

 

Conclusion

To conclude, we used an inbound approach to create brand awareness and generate leads for our business. This approach is firmly rooted in creating valuable content and experiences for your user.

Distribute relevant content via search, social media, email etc. Use HubSpot forms to provide gated information like white papers, templates, checklists etc. When an interested buyer has downloaded a gated content, you have just generated a lead (a.k.a website conversion).