Google Ads Management Services
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600% increase in leads from an omni-channel customer approach
A B2B company were seeking an uplift in leads generated for their services. This would enable them to increase sales opportunities and grow revenues for their business.
What is Paid Search?
Paid search is a digital marketing tactic where advertisers pay search engines like Google for placing ads on search engine results pages (SERPs). Paid Search ads enables you (advertisers) to display your website or landing page listing at the top of search results. In this blog I discuss, what is paid search, how does it work, how to implement paid search campaigns and how to evaluate paid search campaigns?
SEO vs SEM?
Search engine optimisation (SEO) focuses on generating organic traffic from search. Search engine marketing (SEM) includes paid search and SEO. SEM is sometimes used in conversations in reference to paid search.
In this blog, I go through the differences between SEO and paid search, pros vs cons of SEO, pros vs cons of paid search and when to use SEO vs paid search.
Why paid search?
Paid Search ads enables you (advertisers) to display your website or landing page listing at the top of search results. This will drive more quality traffic to your website. More quality traffic means more prospective buyers.
Search engines like google use the pay per click advertising model. You only pay when your target audience clicks on your ad and views your web page or landing page. This blog explains ‘Why paid search?’.
What Others Say About Me?
Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.
Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.
Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.
Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.
Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.
Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.
Industry recognised
We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.
We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.
We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!
Google Ads Search
HubSpot Solutions Provider
Semrush Certified Agency Partner
