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Google Ads Management Services

Are you looking to

Raise brand awareness & generate quality leads by improving your website visibility in search?


Google Ads

Are you looking to drive revenue growth from Google Ads?

Our Google Ads (pay per click, paid search) services in Sydney will enable you to raise brand awareness and generate quality leads by improving your website visibility in search. We are a search engine marketing (SEM) agency and Google Ads agency in Sydney, Australia. 

We create paid search campaigns that increases web traffic 🚦 and generates quality leads 👑 for your business!

Our google ads management services includes a paid search audit and paid search campaigns (Google Ads - formerly Google AdWords).

Our SEM services (Google Ads campaign or SEM campaign) include SEM strategy, set up of your google ads account, ad copy preparation, review and performance management (cost per click, conversion rate) of your search advertisements (Google Ads).

Google Ads Account Audit

Google Ads Search Strategy

Google Ads Account Set Up

Keyword Research

Ad Creation and Optimisation

Landing Page Design and Optimisation

Performance Management (CPC, Conversion Rate, CPA)

Have a look at our results

A sneak peek into our portfolio of work. Have a look at few of our case studies.

Our Work #1 - Search Engine Marketing - Google Ads and SEO

Increased leads by 600% for a B2B company by creating and implementing a Google Ads Search campaign and SEO



A B2B company was faced with the challenge of building brand awareness and generating leads for its services.

Customer research was done to understand the prospective customer’s buying journey. The customer insights played a key role in establishing the right media mix to reach customers online. The choice of digital marketing channels were dependent on places where the target audience most frequent and preferred communication channels. Google Search was identified as a preferred marketing channel, alongside other channels. The marketing team set marketing objectives for Google search (Google Ads and SEO) based on overall business objectives. 

Reach prospective buyers online



Increased leads by 600%, daily impressions in search by 400% and website traffic by 90%. Achieved this by creating and implementing a Google Ads search and organic search (SEO) campaign to reach prospective buyers online. Created landing pages for Google Ads search campaign and content pages around topic clusters for organic search.

What Others Say About Me?


Senior Operations Manager, Media Company


Huge congratulations to founder and entrepreneur Anees Misbahudeen who held a fantastic Digital Marketing event at 383 George St WeWork last night. His mission is to help small business owners/entrepreneurs understand their customer needs and go to market before spending money on digital marketing.

Not only is he a true leader in his field but he is empowering business leaders to bring customer-centred products and services to market.


Head of Property, Property Services Company


Anees is the combination of a business partner that you always wanted: hard working, well structured, discipline, but also innovative, out of the box thinker and fun to work with. Would highly recommend INNMCO to be part of your business journey, to go through the “stormy” path of innovation, change and growth.


Senior Product Manager, Financial Services Company


Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.


Program Manager, Telecommunication Company


Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.


Business Development Manager, Consumer Goods Company


Anees has a consistent attention to detail and process driven approach which will unlock value and opportunities on projects that he works on. During the time that I worked with Anees, I saw a very strong persistence, drive and commitment to a positive final result even in the face of ambiguity. The final result is a pairing of theory/frameworks and practical application to deliver tangible value within organisations.

We are

Industry recognised

We are a member of the Google Partner network. Our Google Ads Search certified specialists create and run Google Ads Search campaigns to create brand awareness and generate leads for your business.

We are a HubSpot solutions provider. Our HubSpot certified content specialists have experience building trust with your buyer by creating and distributing content using HubSpot Content hub. Our HubSpot certified inbound marketing specialists create and run email marketing campaigns using HubSpot Marketing hub to nurture leads and convert leads into paying customers.

We are a SEMrush certified agency partner. We write engaging content that ranks higher ⬆️ on search engines, increases web traffic 🚦 and generates quality leads 👑 for your business!

Google Ads Search

Google Search Ads_badge


HubSpot Solutions Provider



Semrush Certified Agency Partner



Visit Us

INNMCO’s workspace is a quick five minute walk from Wynyard station in the bustling Central Business District (CBD) of Sydney. We would love to have coffee, tea or hot chocolate at one of our lively cafes.

Google Ads Blogs

What is paid search

What is Paid Search?

Paid search is a digital marketing tactic where advertisers pay search engines like Google for placing ads on search engine results pages (SERPs). Paid Search ads enables you (advertisers) to display your website or landing page listing at the top of search results. In this blog I discuss, what is paid search, how does it work, how to implement paid search campaigns and how to evaluate paid search campaigns?



Search engine optimisation (SEO) focuses on generating organic traffic from search. Search engine marketing (SEM) includes paid search and SEO. SEM is sometimes used in conversations in reference to paid search.

In this blog, I go through the differences between SEO and paid search, pros vs cons of SEO, pros vs cons of paid search and when to use SEO vs paid search.

Why paid search

Why paid search?

Paid Search ads enables you (advertisers) to display your website or landing page listing at the top of search results. This will drive more quality traffic to your website. More quality traffic means more prospective buyers.

Search engines like google use the pay per click advertising model. You only pay when your target audience clicks on your ad and views your web page or landing page. This blog explains ‘Why paid search?’.

Google Ads FAQs

Google Ads is the name of Google’s Pay Per Click (PPC) platform. This digital marketing tactic allows businesses to gain visibility across Google’s properties. The most common type of Google Ad is the Search Ad. In a Search Ad, advertisers pay search engines like Google for placing ads on search engine results pages (a.k.a Paid Search Ads). Paid Search Ads enables you (advertisers) to display your website or landing page listing at the top of search results.

This will drive more traffic to your website. The 9 types of Google Ads include Search Ads, Display Ads, YouTube Ads, App Ads, Shopping Ads, Discovery Ads, Local Ads, Performance Max Ads and Smart Ads.

Any business wanting to increase brand awareness, drive website traffic, generate leads and grow sales can benefit from creating a Google Ads strategy. Google Ads enables you to reach prospective buyers who are actively searching for a product or service.

Advertisers can set goals for what they want to achieve from Google Ads, set a monthly or daily budget and target audiences with specific demographics and in specific geographic regions. Advertisers can tailor the ad based on data collected over a period of time.

Search Ads can appear above the organic search results or below them. This is dependent on the ad performance. They appear just like an organic search result with a label ‘ad’ that informs users that it is a Search Ad.

Consider keywords that are highly searched in google and are relevant to your target audience. Decide how much are you willing to spent on your chosen keywords. Google Ads uses an automated bidding system. The lower the search volume, the cheaper it would be to win a bid.

Google also uses a measure known as quality score. This measures the quality of your ad and the relevance of keywords that you are targeting. The quality score is calculated based on three factors - expected click through rate, Ad relevance and landing page user experience.

Google assigns a score on a scale of 1 to 10. This score influences the cost of your keywords and the effectiveness of your Search Ad campaign.

There are many metrics that we use to define and measure the success of our Google Ads services, including:

  1. Conversions
  2. Conversion Rate
  3. Click Through Rates (CTR)
  4. Cost Per Click (CPC)
  5. Cost Per Acquisition (CPA)
  6. Return on Ad Spend (ROAS)
  7. Search Impressions

No, Google Ads does not affect SEO. While using Google Ads, your company pays for your web pages to be seen in google search engine result pages. In contrast, SEO is based on the content that you put on your website and how optimised your pages are for search engines.

Your Google Ads strategy is working if you start seeing an increase in relevant website traffic, leads and sales. You don’t have to do this alone! Let’s talk about the work that’s important to you and get started!

Pay Per Click (PPC) is an advertising model where an advertiser pays a fee each time someone clicks on one of their ads. You are paying for a visit to your website or landing page. This allows businesses to gain visibility across Google’s properties and drive more traffic to their website. Google Ads platform uses the Pay Per Click (PPC) advertising model.

Search engine optimisation (SEO) focuses on optimising your web pages to rank higher in organic search results. SEO includes 4 key activities - Keyword research, On-page SEO, Technical SEO and Off-page SEO.

Pay Per Click (PPC) is an advertising model where an advertiser pays a fee each time someone clicks on one of their ads. Search Ads uses the PPC advertising model. Advertisers pay search engines like Google for placing Search Ads on search engine results pages (SERPs). Search Ads enables advertisers to display their website or landing page at the top of search results.

This is dependent on whether you have the internal capabilities, budget and time to improve your online presence and generate leads for your business. Collaborating with industry experts who are skilled and can offer practical advice will unlock powerful growth opportunities for your business.

Take your business to the next level!

Schedule your free Google Ads (PPC, Paid Search) consultation.

Drive revenue growth by raising brand awareness and generate quality leads with Google Ads!