Inbound Digital Marketing

Inbound marketing is a marketing strategy used to attract, engage and retain your prospective buyer by creating and distributing valuable and relevant content. This includes blogs, videos, webinars, podcasts and other media. Inbound marketing establishes your expertise, promotes brand awareness and keeps your business top of mind when it’s time to buy what you sell. 

The content types that you should create for your business depends on your marketing goals, industry and your target audience. Examples of a few content types include blogs, newsletters, white papers, social media posts, emails, videos and webinars.

Inbound marketing is important because it increases your online visibility, generates more leads, boosts loyalty and improves authority.

Increase online visibility - Inbound marketing helps you attract more prospective customers, website visitors or people looking for solutions to their pain points. Offering informative content on a topic increases your online visibility through your website or social media accounts.

Generate more leads - Educating prospective customers helps you build trust with prospective customers and makes them feel more comfortable in buying something form your business.

Boost loyalty - The more loyal customers are, the more repeat purchases they will make. Offering informative content to customers fosters loyalty and enables you to be seen as a thought leader.

Improve authority - Inbound marketing helps you position your brand as the most authoritative on a particular topic that you specialise in.

There are many metrics that we use to define and measure the success of our inbound marketing, including:

1. Website traffic
2. Social media engagement
3. Email open
4. Click through rates (CTR)
5. Leads
6. Conversion rate
7. Customer retention rate

Create a content marketing plan that you can realistically execute based on your budget, resources and time. Keep track of how long it will take to create a content piece and factor that into your publishing schedule. Choose a publishing schedule based on your business’s resources, industry and audience preferences.

Tailor your promotional strategy to maximise engagement and reach. Utilise multiple channels to reach your target audience including social media, email marketing, paid advertising and influencer marketing.

This is dependent on whether you have the internal capabilities, budget and time to create and distribute content for increasing your online visibility, generating leads for your business, boosting loyalty and improving authority. Collaborating with industry experts who are skilled and can offer practical advice will unlock powerful growth opportunities for your business.