5 benefits of inbound marketing for your business

5 benefits of Inbound Marketing for your Business

A few examples of inbound digital marketing techniques include SEO, content marketing, blogging, email marketing. Hubspot in their state of marketing report 2024 listed websites/ blogs/ SEO as the channel with the highest ROI. 

What is Inbound Marketing?

Inbound marketing is a method to attract prospective buyers to your business by creating valuable content and experiences tailored for your buyer. This helps you to drive customer engagement & growth.

Inbound marketing’s purpose is to

1. Increase brand awareness

2. Drive traffic to your website

3. Increase conversions

My Story

I experimented with a few different marketing approaches for promoting my digital marketing agency INNMCO (pronounced IN-EM-COH). Mixed results with these different marketing approaches led me to inbound marketing.

Hence, I began using inbound marketing to build trust, create brand awareness and generate leads for my business.

Here are the top five benefits of inbound marketing based on my experience implementing inbound marketing campaigns for my business:

5 benefits of inbound marketing for your business

1. Build trust and credibility

When you empower prospective buyers to do their own research, the more they trust you as a business. You can empower your prospective buyers by providing the right content and experiences tailored for them at different parts of the buying journey. This could be a blog, video explaining a concept or social media post that provides a link to a useful web page.

2. Create cost effective campaigns

Mass marketing is costly and risky. Outbound marketing comes with its own issues as well.

When I started INNMCO (pronounced IN-EM-COH) in 2021, I was trying to inform prospective buyers about my services using an outbound marketing approach.

I cold messaged a lot of people in my network. I quickly discovered that, I was talking to people who I thought needed my service but didn’t really need what I was selling.

A more focused spend on inbound marketing can save money for your business and increase return on investments, in comparison to paid advertisements.

You can create and run inbound marketing campaigns using a mix of digital marketing channels such as SEO, blogging, email marketing.

3. Increase brand awareness

You can build a strong reputation in your industry by consistently providing high quality content that addresses your prospective buyers needs, challenges and goals.

This will increase your credibility and encourage prospective buyers to pick your business over your competitors.

4. Generate quality leads

Your high quality content, is always putting information and solutions in front of prospective buyers. This helps you to attract buyers who are actively looking for information and solutions related your service offerings.

This puts you front of mind with prospective buyers. This helps you to attract quality traffic and generate quality leads for your business.

5. Encourages multichannel marketing 

You can empower your prospective buyers by providing the right content and experiences tailored for them at different parts of the buyers journey. You can create content in a variety of formats including blogs, videos, webinars, social media posts.

You will need to use a mix of digital marketing channels to distribute your content. This encourages multichannel marketing.

Conclusion

Convinced with the enormous benefits that inbound marketing campaigns offer? Start your journey by exploring 8 ways to promote your business online and generate leads for your business. What are you waiting for? Create your first inbound marketing campaign for your business. Drive customer engagement and growth!

Written by Anees Misbahudeen

Founder & Digital Marketing Director, INNMCO

Subscribe to my monthly newsletter #MakingTheSwitchToFounder