--- title: 250%+ Increase In Qualified Leads For A New Services Launch In Australia - INNMCO Digital Marketing description: A B2B company were looking to launch their services into the Australian market & grow leads. Achieved a 250% increase in leads from SEO, referrals & email. image: https://innmco.com.au/hubfs/Case%20Study%20-%20New%20services%20launch.jpg --- [Skip to content](https://innmco.com.au/marketing-case-study-new-services-launch-for-a-b2b-company#main-content) [![INNMCO](https://innmco.com.au/hs-fs/hubfs/INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png?width=75&height=75&name=INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png "INNMCO")](https://innmco.com.au/) - [Services](https://innmco.com.au/services) - [SEO](https://innmco.com.au/seo-sydney) - [Google Ads](https://innmco.com.au/google-ads-agency-sydney) - [On Demand Content Marketing](https://innmco.com.au/content-marketing-services-in-sydney) - Solutions - [SaaS Pipeline Acceleration](https://innmco.com.au/saas-pipeline-acceleration-workshop) - [SaaS Demand Generation & Capture](https://innmco.com.au/saas-demand-generation-and-demand-capture-in-sydney) - [Case Studies](https://innmco.com.au/saas-marketing-agency) - [Resources](https://innmco.com.au/growth) - [Blogs](https://innmco.com.au/growth) - [Webinars & Events](https://innmco.com.au/webinars) - [Newsletter](https://innmco.com.au/subscribe) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [The INNMCO Way](https://innmco.com.au/growth/the-innmco-way-five-principles-that-guide-how-we-approach-saas-growth) - [Our Founder](https://innmco.com.au/anees-misbahudeen) - [Case Studies](https://innmco.com.au/saas-marketing-agency) - [Contact Us](https://innmco.com.au/contact-us) - [Let’s Chat Growth](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ![Case Study - New services launch](https://innmco.com.au/hubfs/Case%20Study%20-%20New%20services%20launch.jpg) Case Study # 250%+ Increase In Qualified Leads For A New Services Launch In Australia Client: INNMCO Goal: Generate consistent high quality leads Market: Australia Channels: SEO, Content, Email Timeline: 3 months [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ## Turning a new launch into a run away success Create engaging content. Build trust. Grow website traffic, leads and sales. 200 % increase in daily impressions in organic search 250 % increase in leads per month from organic search 27% % increase in click through rate from email marketing In this Case Study - [The Challenge](https://innmco.com.au/marketing-case-study-new-services-launch-for-a-b2b-company#section-1-widget_1733959666418) - [The Strategy](https://innmco.com.au/marketing-case-study-new-services-launch-for-a-b2b-company#section-2-widget_1733959666418) - [The Results](https://innmco.com.au/marketing-case-study-new-services-launch-for-a-b2b-company#section-3-widget_1733959666418) The Challenge A B2B company wanted to launch its offering into the Australian market. The primary objective was to generate consistent, high quality leads to build a sales pipeline from day one. Accelerate revenue growth in a new geography.   Entering a new market came with three core challenges:   1. No existing brand presence in Australia 2. A competitive B2B landscape with long buying cycles 3. The need to generate demand quickly without sacrificing lead quality The business required a go to market strategy that could build early trust, position them as a credible option and deliver measurable lead growth post launch. The Strategy Rather than relying on short term lead capture tactics alone, we designed a **phased growth strategy** focused on sustainable demand generation.   ##### 1. Pre‑Launch: Brand & Trust Building Ahead of the launch, we prioritised brand awareness to ensure the company entered the market with authority. This involved developing messaging that clearly articulated the company’s value proposition while addressing the concerns of Australian B2B buyers.   ##### 2. Buyer Research & Channel Mapping We analysed: 1. Ideal customer profiles (ICPs) 2. Buyer intent and content consumption behaviour 3. Preferred channels across the purchase journey These insights informed both content format and distribution strategy, ensuring we met prospects where they were already looking for solutions.   ##### 3. Demand Generation We executed a **[structured content marketing program](https://innmco.com.au/content-marketing-services-in-sydney)** designed to educate, build credibility and capture demand. This included: 1. SEO optimised blog content 2. Conversion focused website and landing page copy 3. Educational webinars and events 4. Lead nurturing content for email campaigns **[Search Engine Optimisation (SEO)](https://innmco.com.au/seo-sydney)** was implemented holistically, covering: 1. On‑page optimisation 2. Technical SEO improvements 3. Off‑page SEO and backlink acquisition This approach steadily increased organic visibility while expanding the prospect database with engaged, relevant leads.   ##### 4. Launch: Cross Channel Execution At launch, we rolled out a coordinated cross platform strategy combining: 1. Organic search (SEO) 2. Targeted email campaigns 3. Multiple campaign variations and audience segments This ensured consistent messaging across channels while capturing intent at different stages of the buying journey. The Results Thanks to long term planning and a structured demand generation strategy, the launch delivered the strongest performance the company had seen.  Key outcomes included: **1. 250%+ increase in qualified leads** 2. Lead growth driven primarily by **organic search, referrals and email** 3. A significantly stronger and more predictable sales pipeline post‑launch 4. Sustained inbound demand beyond the initial launch period   The result was not just a successful market entry, but a scalable foundation for ongoing growth in Australia.   ###### Let’s build demand before you launch, not after! [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) ## Testimonial ![Leilei](https://innmco.com.au/hs-fs/hubfs/Leilei.jpeg?width=500&height=500&name=Leilei.jpeg) Program Manager, SaaS Company Leilei Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader. ## Launching into a new market? ### Let’s build demand before you launch, not after! - ![Anees presenting at UNSW Founders on ‘How to generate B2B leads from SEO and Google Ads’.](https://innmco.com.au/hs-fs/hubfs/IMG_1642.jpeg?width=3021&height=2896&name=IMG_1642.jpeg) Anees presenting at UNSW Founders on ‘How to generate B2B leads from SEO and Google Ads’. - ![Our guests at ‘Become great at digital marketing’ event.](https://innmco.com.au/hs-fs/hubfs/Become%20great%20at%20digital%20marketing-1.jpeg?width=3019&height=1150&name=Become%20great%20at%20digital%20marketing-1.jpeg) Our guests at ‘Become great at digital marketing’ event. - ![Anees presenting at Small Business Week on ‘How to generate B2B leads from SEO and Google Ads?’.](https://innmco.com.au/hs-fs/hubfs/Anees%20presenting%20at%20Small%20Business%20Week.jpeg?width=683&height=345&name=Anees%20presenting%20at%20Small%20Business%20Week.jpeg) Anees presenting at Small Business Week on ‘How to generate B2B leads from SEO and Google Ads?’. [Book Your Free SEO Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) [![INNMCO](https://innmco.com.au/hs-fs/hubfs/INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png?width=75&height=75&name=INNMCO%20Company%20Logo%20-%202025%20(700%20x%20700%20px).png "INNMCO")](https://innmco.com.au/) ##### **INNMCO (pronounced** IN-EM-COH) is a Sydney based digital marketing agency that helps SaaS companies turn high intent demand into demos, trials and sales pipeline. We've fueled the success of 30+ brands in SaaS, startups, financial services & automotive industries.  We help SaaS companies build pipeline growth systems that increase visibility, attract high intent demand & convert it into demos, trials & qualified pipeline. We do this through our SaaS pipeline acceleration workshops and SaaS demand generation & demand capture (landing pages, blogs, web copy, SEO, AEO, Google Ads and content marketing) solutions.  **INNMCO** - **INN**ovation & **M**arketing **CO**mpany ## Win The Research. Win The Deal. [hello@innmco.com.au](mailto:hello@innmco.com.au) [+61 410305033](tel:+61%20410305033) [Level 2, 383 George Street, Sydney, NSW 2000](https://maps.app.goo.gl/4X8rg4ZAVxCTVp9Z6)     ##### Services - [SEO Sydney](https://innmco.com.au/seo-sydney) - [Google Ads Sydney](https://innmco.com.au/google-ads-agency-sydney) - [On Demand Content](https://innmco.com.au/content-marketing-services-in-sydney) ##### Solutions - [SaaS Pipeline Acceleration](https://innmco.com.au/saas-pipeline-acceleration-workshop) - [Demand Generation & Capture](https://innmco.com.au/saas-demand-generation-and-demand-capture-in-sydney) - [SaaS Marketing](https://innmco.com.au/saas-marketing-agency) ##### Resources - [Blogs](https://innmco.com.au/growth) - [Newsletter](https://innmco.com.au/subscribe) - [Webinars & Events](https://innmco.com.au/webinars) ##### About Us - [Our Work](https://innmco.com.au/saas-marketing-agency) - [Our Founder](https://innmco.com.au/anees-misbahudeen) - [About Us](https://innmco.com.au/empowering-organisations-to-grow) - [Start Your SaaS Growth Audit](https://innmco.com.au/book-a-time-with-anees-misbahudeen) - [Contact Us](https://innmco.com.au/contact-us) --- - [Terms and Conditions](https://innmco.com.au/terms-and-conditions) - [Privacy Policy](https://innmco.com.au/privacy-policy) - Copyright © INNMCO. 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