250%+ increase in leads for a new services launch

A B2B company were looking to launch their services into the Australian market. They wanted to grow leads coming into the business. This would enable them to grow their sales pipeline and revenues.

We prioritised brand building and awareness activities in the lead up to the launch. This approach allowed us to build trust with prospective buyers in the market.

To complement this effort we researched prospective buyer behaviours and channels preferred by them in their journey to purchase. We ran content marketing campaigns. This not only helped us to build trust but also expanded our prospective buyer database.

When the business launched its services, we implemented a comprehensive cross platform strategy. Multiple campaigns with diverse targeting strategies were used across Linkedin, google search and email.

Our long term planning meant that we were able to drive the best results ever for the B2B company. We were able to achieve a 250% increase in leads from organic search, referrals and email.