Skip to content
Case Study - New services launch
Case Study

250%+ Increase In Qualified Leads For A New Services Launch In Australia

Client: INNMCO

Goal: Generate consistent high quality leads

Market: Australia

Channels: SEO, Content, Email

Timeline: 3 months

Turning a new launch into a run away success

Create engaging content. Build trust. Grow website traffic, leads and sales.
200 %

increase in daily impressions in organic search

250 %

increase in leads per month from organic search

27% %

increase in click through rate from email marketing

The Challenge
A B2B services company wanted to launch its offering into the Australian market. The primary objective was to generate consistent, high‑quality leads to build a sales pipeline from day one and accelerate revenue growth in a new geography.
 
Entering a new market came with three core challenges:
 
1. No existing brand presence in Australia
2. A competitive B2B landscape with long buying cycles
3. The need to generate demand quickly without sacrificing lead quality

The business required a go‑to‑market strategy that could build early trust, position them as a credible option and deliver measurable lead growth post‑launch.
The Strategy

Rather than relying on short‑term lead capture tactics alone, we designed a phased growth strategy focused on sustainable demand generation.

 

1. Pre‑Launch: Brand & Trust Building

Ahead of the launch, we prioritised brand awareness to ensure the company entered the market with authority. This involved developing messaging that clearly articulated the company’s value proposition while addressing the concerns of Australian B2B buyers.

 

2. Buyer Research & Channel Mapping

We analysed:

1. Ideal customer profiles (ICPs)

2. Buyer intent and content consumption behaviour

3. Preferred channels across the purchase journey


These insights informed both content format and distribution strategy, ensuring we met prospects where they were already looking for solutions.

 

3. Content‑Led Demand Generation

We executed a structured content marketing program designed to educate, build credibility and capture demand. This included:

1. SEO‑optimised blog content

2. Conversion‑focused website and landing page copy

3. Educational webinars and events

4. Lead‑nurturing content for email campaigns


SEO was implemented holistically, covering:

1. On‑page optimisation

2. Technical SEO improvements

3. Off‑page SEO and backlink acquisition


This approach steadily increased organic visibility while expanding the prospect database with engaged, relevant leads.

 

4. Launch: Cross‑Channel Execution

At launch, we rolled out a coordinated cross‑platform strategy combining:

1. Organic search (SEO)

2. Targeted email campaigns

3. Multiple campaign variations and audience segments


This ensured consistent messaging across channels while capturing intent at different stages of the buying journey.

The Results

Thanks to long‑term planning and a structured demand generation strategy, the launch delivered the strongest performance the company had seen. 

Key outcomes included:

1. 250%+ increase in qualified leads

2. Lead growth driven primarily by organic search, referrals and email

3. A significantly stronger and more predictable sales pipeline post‑launch

4. Sustained inbound demand beyond the initial launch period

 

The result was not just a successful market entry, but a scalable foundation for ongoing growth in Australia.

Testimonial

Leilei

Program Manager, SaaS Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

Launching into a new market?

Let’s build demand before you launch - not after!

Book Your Free SEO Audit