Digital marketing strategies for 5 innovative startups

Five innovative startups were seeking to grow leads and sales opportunities for their products and services.

It was vital that INNMCO understood their needs, goals and challenges. By investigating their current marketing efforts and identifying key areas for improvement, we were able to build a more effective digital marketing campaign utilising content marketing, SEO, social media marketing, email marketing and referrals. This helped to build brand awareness and drive traffic from their target audience.

Initially, we audited existing content across all marketing channels. This was followed by prototyping and testing their product message. Once the content pillars were identified, we set out to create digital marketing campaign ideas for different parts of the buyers journey from acquisition to revenue and referrals.

The approach was centred around creating helpful content (blogs, landing pages, webinars) and referrals to grow web traffic and leads and email marketing to nurture leads.

Translated a vision for online marketing into a cohesive digital marketing strategy. Crafted digital marketing campaign ideas for generating leads and nurturing leads. This will enable them to achieve their lead and revenue targets.