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Content marketing campaigns for lead generation
Case Study

60x increase in leads from content marketing campaigns

Our services: SEO, Blogs, Website Copy, Landing Pages, Case Studies, Webinars.

Client: INNMCO

Content marketing campaigns for generating leads

Create engaging content. Grow leads.
60 X

increase in leads from content marketing campaigns

The Challenge

A B2B company was looking to launch their services into the Australian market. They wanted to grow brand awareness and leads coming into the business. This would enable them to grow their sales pipeline.

 

 

The Strategy

We did an audit of the website content to understood goals and challenges. We prioritised brand building and awareness activities in the lead up to the launch.

We researched prospective buyer behaviours and channels preferred by them in their journey to purchase. We ran content marketing campaigns. We created content assets such as web copy, landing pages, blogs, webinars and events. The content was also optimised for google search (SEO). We distributed content using channels such as search, Linkedin and partnerships. This helped us to built trust with prospective buyers.

The Results

Generated 60x leads from content marketing campaigns. Promoted the content through Google search, Linkedin and partnerships.

Testimonial

Leilei

Program Manager, SaaS Company

Leilei

Anees is a strategic and thorough thinker. In the projects that we worked together, I was impressed by his well-rounded thought process and the level of detail that he can dive into. One of the facts that impresses me the most is that he cares very much, not only about the projects but also about the people with whom he worked. He builds up trusting relationships, makes sure that the team is well engaged, and injects a very high standard on the quality of work produced. I would highly recommend Anees for his high-quality work, and the care and integrity which he demonstrated during collaboration. This would for sure make him a great leader.

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