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Marketing Case Study - Email campaign
Case Study

27% increase in CTR & 130% increase in open rate from email campaigns

Our services: Email template design, Email personalisation, Marketing Automation, Landing Pages, Blogs

Client: INNMCO

Turning emails into revenue

Create engaging email campaigns. Grow sales opportunities.
27 %

increase in click through rate

130 %

increase in open rate

The Challenge

A B2B company wanted to grow their revenues by increasing website traffic, nurturing leads and generating sales opportunities from email marketing.

The Strategy

A content strategy was crafted to address needs, goals and challenges of the buyer. Created content themes and digital marketing campaigns that addressed buyer needs. Created blogs and landing pages to assist potential buyers in their journey to purchase.

Created email marketing campaigns that addressed buyer needs, goals and challenges. Segmented audience into smaller groups, personalised message for target audience and placed relevant CTA’s in email marketing campaigns.

The Results

27%+ increase in click through rates and 130% increase in open rate from email marketing campaigns. The increase in open rate and click through rate generated sales opportunities for the business.

Testimonial

Pallavi

Senior Product Manager, Financial Services Company

Pallavi

Anees is an innovative problem solver with incredible knowledge in the digital space. He has a drive to get the best outcome for customers. He also has a social conscience and this shows what a thoughtful human being he is. He is great to work with and I look forward to working with Anees in the future.

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