Is this business good at what they are doing?
Is this business passionate about what they are doing?
Is this business talking about things (e.g. blog posts) that are aligned to what they are doing (e.g. services)?
Table of Contents
1. Who is your customer?
2. What’s your value proposition?
3. Where do your potential customers frequent the most?
4. What content types resonate with your potential customers?
Watch the below example to learn how an organisation increased leads by 400% by building trust with the buyer.
5. What do you stand for?
6. What is the right media mix to reach your target audience?
8. How do you build credibility with potential customers?
Watch the video on how to build a brand awareness strategy?
An example of how a retailer innovated to addressed buyer needs and challenges. This helped them develop brand building abilities and create brand awareness.
How to measure brand awareness?
Does your target audience recognise your brand? What is your brand identity or how does your target audience perceive your brand? Does your target audience know what products and services you offer?
A good way to measure this is to ask questions. Ask your target audience questions directly or through surveys. This will help you understand how they perceive your business, products or services? Do they know what your offer?
A second way to measure your brand awareness is through social listening. Some metrics to track include number of impressions, number of engagements, number of mentions of your brand on social media platforms.
A third way to measure your brand awareness is by analysing your search data. Look for branded search volumes.
A fourth way to measure your brand awareness is by analysing website traffic data. Look for metrics like number of unique visitors, number of back links to your website
These insights can be utilised to make improvements either to your messaging, content or offering.
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3. Paid Search.