On Demand Content Marketing Services

Content marketing is a marketing strategy used to attract, engage and retain your prospective buyer by creating and distributing relevant blogs, videos, webinars, podcasts and other media. Content marketing establishes your expertise, promotes brand awareness and keeps your business top of mind when it’s time to buy what you sell. 

The content types that you should create for your business depends on your marketing goals, industry and your target audience. Examples of a few content types include blogs, newsletters, white papers, social media posts, emails, videos and webinars.

Content marketing is important because it increases your online visibility, generates more leads, boosts loyalty and improves authority.

Increase online visibility - Content marketing helps you attract more prospective customers, website visitors or people looking for solutions to their pain points. Offering informative content on a topic increases your online visibility through your website or social media accounts.

Generate more leads - Educating prospective customers helps you build trust with prospective customers and makes them feel more comfortable in buying something form your business.

Boost loyalty - The more loyal customers are, the more repeat purchases they will make. Offering informative content to customers fosters loyalty and enables you to be seen as a thought leader.

Improve authority - Content marketing helps you position your brand as the most authoritative on a particular topic that you specialise in.

There are many metrics that we use to define and measure the success of our content marketing services, including:

1. Website traffic
2. Social media engagement
3. Email open
4. Click through rates (CTR)
5. Leads
6. Conversion rate
7. Customer retention rate

Create a content marketing plan that you can realistically execute based on your budget, resources and time. Keep track of how long it will take to create a content piece and factor that into your publishing schedule. Choose a publishing schedule based on your business’s resources, industry and audience preferences.

Tailor your promotional strategy to maximise engagement and reach. Utilise multiple channels to reach your target audience including social media, email marketing, paid advertising and influencer marketing.

Repurposing content into new formats provides value, enhances your content’s lifespan and maximises your investment. As an example, transform blog posts into a video or social media posts.

This depends on your current situation and needs. We aim to complete this within one month. Our technical and marketing teams make sure that we have a deep understanding of your business and your customers. We ensure that all of the tools and building blocks are in place. This includes marketing personas, analytics configuration, reporting set up, keyword research, SEO optimisation and anything else that needs to be done.

By the end of onboarding, our team will be an extension of your team and the technical set up will be in place to start creating content.

The short answer is to start by scheduling your no obligation discovery call.

INNMCO works with companies who are serious about growth and understand that long term success doesn’t happen overnight. You will need to be patient and invest a minimum amount so we can do the work required to achieve results.

No! We understand that you might need content on an adhoc basis, which is why we provide an on-demand content marketing solution. You can create your own ‘custom’ content marketing package from a list of services which includes - content strategy, blog post (2000 words), landing page (1000 words), web copy (1000 words), case study (1000 words), SEO strategy & implementation, email newsletter and webinar (30 minutes).