Why Your SaaS Website Isn’t Getting Traffic (And What to Do About It)

Optimise your web pages for AI answer engines and Google search

Implement On-page SEO. The below is a list of on-page SEO factors to consider

1. Page title - Make your title as informative as possible for your target audience. Incorporate keywords keeping in view the relevance of your keyword to the content and the terms that your target audience searches for.

2. Page header - Your page headline should convey to the user what your page is about. Incorporate your keyword in your page header, where ever possible. 

3. Meta descriptions - Include a description of what your page is about. Incorporate your keywords in a way that makes the page description as informative as possible for your target audience. Utilise keywords that your target audience searches for.

4. Alternative text for images - Include an alternative text for the images used in a page. This helps google crawlers understand what your image is about. 

5. Page URLs - Your url should convey to the user what your page is about. Try incorporating your keyword in your url.

6. Internal linking of pages - Link pages to each other. This should be done keeping in view your website architecture and the flow that you want your users to take while they arrive at a page in your website.

As information search become more fragmented across platforms such as AI answer engines (ChatGPT, Gemini, Microsoft Copilot), social media platforms (Instagram, LinkedIn), YouTube or Reddit, it is very important to build your brand across platforms. 

Make sure your business website is found in AI answer engines. As mentioned before, you will find that most AI answer engines source content from places including your blogs, third party websites and review sites. Some AI answer engines may place greater emphasis on content from third party websites and review sites.

Your content quality is still important whether your buyers are using a search engine or AI answer engine to find information. Use EEAT (Experience, Expertise, Authoritativeness & Trustworthiness) to assess the quality of content on your website.

Create content that addresses the search intent of the buyer

Create content for the different types of search intent. Your prospective buyers are increasingly using longer prompts while querying AI answer engines. Make sure you are creating content, with your buyers search intent in mind.

Your website needs to be found by buyers who have different types of search intent. While optimising your web pages, consider creating content for the 4 types of search intent.

1. Navigational search intent. If a buyer is looking to navigate to a particular page. They have a navigational search intent. (e.g. INNMCO’s Services page)

2. Informational search intent - If the buyer is looking to learn more about a topic. They have an informational search intent. (e.g. A blog post on ‘What is SEO?’)

3. Commercial search intent - If the buyer is looking to compare two services providers or solutions. They have a commercial search intent. (e.g. INNMCO vs another digital marketing agency)

4. Transactional search intent - If the buyer is looking to schedule an appointment or a demo. They have a transactional search intent. (e.g. schedule an SEO consultation or a demo)

If you SaaS product's website isn't getting any website traffic. It may not be because you have a bad product. Your website content needs to measure up to the way your prospective buyers are searching for answers.

You need to optimise your web pages for search engine and answer engines. Create high quality contet for different stages of the buyer's journey. Run google search ads to drive high intent commercial traffic to your website. Optimise your landing pages to convert website visitors into high quality leads for your business. Set up google analytics, google search console and website conversion tools to track your prospective buyers behavioural data.